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What does future-proof digital marketing training look like?

When it comes to technology, “The ability of something to continue to be of value into the distant future and not become obsolete” seems pretty obvious. We can all recognize items that have become obsolete as technology changes and improves. But, what does future-proof mean in the context of digital marketing training for work and employment? From my perspective and looking at reviews from experts in education and psychology, to be future-proof is to “Continue to be useful or successful in future when the situation changes.”  This definition sounds a bit woolly but can be distilled into three primary components: Being able to identify opportunities by anticipating the future Using this knowledge to minimize the effects of shocks and stresses of future events by having a clear strategy Then, using this strategy to…
Review these digital marketing innovations to identify opportunities to improve leads and sales There is always a huge interest in digital marketing trends and innovation in marketing at the beginning of the year. And rightly so, since reviewing innovation in digital marketing, technology, and platforms for the year ahead can help marketers identify new opportunities that agile businesses and marketers can tap into... if they're looking in the right place and know the right questions to ask... Each year, for the last ten years, I have assessed the digital marketing landscape to help give recommendations on the digital marketing trends marketers should focus on in the future. In this year's guidance on the Smart Insights blog I will cover what I see as the main trends across our RACE customer lifecycle framework which defines 25 key digital marketing activities that can be harnessed by businesses to drive growth through: Improved reach via…

The importance of creating and using a digital marketing plan to support digital transformation and company growth

Where do you start if you want to develop a digital marketing strategy? It's still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to grow and engage their audiences effectively. If your business doesn't have a strategic marketing plan you will suffer from the ten problems I highlight later in this article and you will lose out to competitors who are more digitally savvy.

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What is digital marketing?

Digital marketing, specifically, refers to 'Achieving marketing objectives through applying digital technologies and media.' Digital technologies and media include: Company websites Mobile apps Social media company pages Search Engines Advertising Email and automation Digital Partnerships with other digital companies However, to be truly successful, digital techniques must be integrated with…

Digital marketing, simply put, cannot be ignored

No one can be found disputing the power of effective marketing. After all, if a marketing and advertising campaign are executed expertly, it can serve the requirements of any business and grow the demand for the product or service that they offer. While the need for marketing is still present, the areas where marketing is most effective has improved a lot. The rapid growth in the field of digital marketing has launched a new era of human engagement throughout every aspect of life. For industries that are business-centered, the combined effect of digital technologies in promotion and marketing has proven to have a high value for online trade and distribution. Since the world today is witnessing the feasibility of the digital era, marketing strategies involving the utilization of electronic media are prioritized in today’s business approach. Trends of a digital scene including personalized & unique content,…

Chart of the Day: Social Media spend has always fallen well below predictions

Making predictions is easy. Identify a trend and extrapolate to your heart's content. So long as you don't actually check what you predicted against the real world data when the time comes, then you're in the clear. Except when some killjoy comes along and goes and plots your predictions against what actually happened for four years in a row and found your predictions were consistently overshooting reality. That's what happened when the CMO survey asked 388 top US marketing execs about their actual and predicted social media spend. The CMOs consistently predicted higher social media spending than was actually the case, and if they were meeting their predictions they would be spending close to twice as much on social media marketing as they are at current. So why is this? It could…

What does your Horoscope say about your Digital Marketing?

The Digital Marketing Horoscope 2015 links the key digital marketing trends for 2015 with the 12 signs of the Zodiac. Each sign represents a different trend and notable influencer who might share your approach to marketing! Omnichannel marketing, wearable tech and paid amplification are just a few of the predicted digital marketing trends for 2015, identified by key industry influencers. While mobile friendly content and video continue to be key trends going into the New Year, brands will be focusing their efforts on distributing their content for maximum ROI in 2015. We will also see marketers hone their writing skills to create branded content that is confident, bold and honest to really resonate with audiences. So, even if you don’t believe your life is governed by the position of the sun, moon and planets, some of the trends below need to be regarded as…

The TOP 5 Trends to look out for in digital marketing in 2015

1.Mobile (still)

“It’s all going mobile”. Yes, we’ve been saying this for some time now. And every year it gets more true. The technology gets better (both hardware and networks). Things just work better. It’s faster. And easier. So consumers are more inclined to do things on mobile devices. As users, we are all accustomed to our mobile devices. We’re well up the learning curve. And so the payback becomes greater and the effort required becomes less. For most of us, using mobile devices has become a habit and increasingly a life-support system. This thing in our pocket is the most personal communications device ever invented and many of us would struggle without it (ever lose your phone? Or drop it in the toilet? Or just run out of battery? Or struggle to…