Research and use the best marketing tools to help you optimize your online marketing channel.

The biggest challenge any marketer can face is choosing the right tools for each digital channel and technique. Having the right set of digital marketing tools or software behind you is vital for data insights, reaching potential customers, delivering content and messaging online across all platforms, converting audiences and engaging them further.

Having insight tools in place for each section of Smart Insights’ RACE planning system across the buyer lifecycle is vital for brand awareness, conversions, and customer engagement. With the plethora of tools readily available it’s difficult to know where to start. There is a range of free and paid tools that can help streamline your digital marketing strategy and understand all the data that is presented to you.

For a more in-depth comparison review, check out our FREE essential digital marketing tools guide, which offers a preview of our 200+ page premium guide. This offers 30 categories of digital marketing tools you should be using for your marketing. Our guide also offers recommendations of the top 5 tools in each category, provides separate tools for auditing your martech stack and recommends a process for martech selection.

Have you seen Smart Insights’ Essential Digital Marketing tools infographic?

Digital-Marketing-Tools

Our Essential digital marketing tools visual helps you chose between the best tools on the market for each section of digital marketing across the customer lifecycle journey.

Choosing the right tool is vital for collecting the right set of data your business needs to benchmark its effectiveness against competitors.

Reach

Tools that help you gain valuable audience insight. These tools are needed analytics, SEM channels, influencer outreach and audience targeting. Google offers some great resources for free (Google Analytics, Google Search Console, PageSpeed Insights, and Google Trends etc.)  that help search engine marketing insights, but there are also some great freemium tools that can give different, and often detailed, insights.

  • Adobe Analytics
  • Uber Suggest
  • SEMrush
  • Moz
  • Screamingfrog
  • Onalytica
  • Traackr
  • Oracle

Act

These tools need to aid you in delivering your content and brand message, including blogging, landing page creation and testing, and on-site push notifications.

  • WordPress
  • Hubspot
  • Episerver
  • Hotjar
  • Optimizely
  • Everage

Convert

The ultimate goal – converting prospects into customers. This includes personalization, ecommerce cart recovery, A/B testing, call tracking and live chat. Having the right tools in place can be the difference between closing a sale and users closing their browser. Tools we recommend include:

  • Monetate
  • SaleCycle
  • Pure360
  • Magento
  • Optimizely
  • CallTrackingMetrics
  • LiveChat

Engage

These tools should help you engage customers and persuade for a repeat purchase. Email, social media, and customer support channels are the mains techniques to achieve this. Nurturing customers is vital in portraying lifetime value of products/services. Loyal customers are more likely to refer friends and family to your brand.

  • Buffer
  • TalkWalker Alerts
  • Buzzsumo
  • Helpscout
  • Salesforce
  • MailChimp
  • Get Response
  • SurveyMonkey

At Smart Insights we’re always reviewing new product to help our members make informed decisions on the best tools and software for their business and how to integrate them into their business strategy.

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Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Digital Marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments