Each year, at Smart Insights we review the latest trends to suggest actions marketers can take to tap into the opportunities offered by the latest trends.

In his article on the 2024 Digital Marketing trends shaping the future of marketing, our co-founder Dave Chaffey summarizes the mega-trends across the pillars of marketing and AI. We also invited other specialists to give their advice on 2024 digital marketing trends for different channels from AI and content marketing to social media and web design.

We hope you find these interesting and useful.