How to create a digital marketing plan using PR Smith's SOSTAC® Planning model

SOSTAC® is a widely used tool for marketing and business planning which is rated in the top three most popular marketing models in the Smart Insights review of Marketing Models that have stood the test of time. In this post, I give an example of how I have applied PR Smith’s SOSTAC® Planning Model - which is my interpretation of SOSTAC®. Further guidance and examples are available in the Smart Insights guide for Expert members by PR Smith and this post by Dave Chaffey giving an overview of the SOSTAC® model. [si_guide_block id="42511" title="Download resource – Creating a Digital Marketing plan with SOSTAC®" description="A guide for Expert members to creating a digital marketing plan using SOSTAC® by PR Smith, the creator of the method."/] Originally created in the 1990s by writer and speaker PR…

A process for creating a multichannel marketing plan combining the SOSTAC® and RACE frameworks

At the start of each year we refresh our planning frameworks and the infographics to help visualise them and 2017 is no different. At this time of year, many are reviewing their options for growing their business using improvements to their multichannel marketing. Our Multichannel Marketing Growth Wheel infographic gives a visual view of key planning activities that are needed as part of the process of producing an integrated digital marketing or multichannel marketing plan. We originally created the Marketing Growth Wheel infographic back in 2012. In his post introducing the infographic, Dan Bosomworth explained: "Our Growth Wheel uses a standard SOSTAC® approach to planning, but applied to using digital technologies and channels to create growth for a company. It’s based on our experience in planning…

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