Did you notice a disconnect between your click-through rate and conversion rate? It’s time to check the issues and optimize your website
Generating customers through digital marketing is now one of the most popular tactics for promoting your brand. Popular, but not easy.
As a site owner, you want your website to drive traffic and engage prospects. But it takes time and experience to hit organic search results and you have lots of other issues to solve at the moment. So, you launch a PPC campaign for your e-commerce website, hoping for fast results… but nothing has happened.
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Perhaps, not exactly nothing. Your traffic levels and click-through rate (CTR) were probably both quite promising in the…
A three-step approach to check for paid search campaign mistakes
In an ideal world, enterprising entrepreneurs would only need to set up shop, open their virtual doors, and find customers lining up to buy their products. Of course, it’s never that easy. Digital marketers have to actually go out looking for them. And once you find them, you need to convert them.
While conversion methods vary, many digital marketers arrive on a seemingly perfect solution when looking to invest to boost their visits: pay-per-click campaigns.
PPC campaigns can work, and some work quite well. But they can be minefields for mistakes, and the most common is the marketing equivalent of 'keeping up with the Joneses.' Many digital marketers think they should run a PPC campaign because everyone else is doing it.
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Here is a breakdown of the most expensive keywords across some of the major industries.
Last year Google earned a staggering $67.39bn (97% of their revenue ) through their online pay-per-click advertising and with this set to increase this year, let's have a look at the keywords helping to reach this outrageous total.
Perhaps understandably, the most expensive keywords come from the legal sector. With some of the huge fees involved in certain cases, firms clearly see value in bidding serious money in the hope of landing their next prospective clients.
The highest cost per click on the list is "Best Mesothelioma Lawyer", which at $935.71 a click generates leads from Asbestos related incidents. This does seem an insane amount of money to fork out for a click, not even a guaranteed conversion, but considering the average mesothelioma settlement is usually in excess of…