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Quick Wins

3 killer techniques to boost SEO

Learn three simple methods to give your website a huge boost up search engine ranking pages and grow your audience

Get SEO right and it can be one of the top online customer acquisition techniques and, as there is no media cost when a searcher clicks through to your site, it can also be one of the most cost-effective. What’s not to like!

In this Quick Win, we’ll walk you through three of the core content-based SEO techniques and touch on plenty more. You will learn how to:

  1. Create cornerstone content. Here you’ll create evergreen content that drives a high-quality volume of traffic continuously AND relates to your products and services, so it helps persuade site visitors to actually convert.
  2. Use the Skyscraper technique. You’ll learn how to effectively update existing pages as well as how to create pages that compete against competitor pages that already rank highly.
  3. Re-engineer your metadata. This is an activity copywriters or developers can do to improve pages that already perform well for you in the SERPs – think of it as building on what works.

How is this Quick Win Structured?

This Quick Win is structured around the three techniques above. Each technique is split up to include an explanation and examples, followed by five to ten steps you can work through.

Resource Details

Authors: Dave Chaffey

Related recommended resources: Use this Quick Win with our On-page SEO and copywriting template, designed to help editors and copywriters learn best practice of online copy that is optimized for search engines.

About the Author

dave-chaffey

Dr Dave Chaffey

Dave is co-founder and content director of Smart Insights. He is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our premium members in more than 80 countries to Map, Plan and Manage their digital marketing.

For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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3 killer techniques to boost SEO



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