Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them - across 8 marketing analysis activities
I've found that when running training courses, the tools I recommend to help marketers are always popular content, especially free tools...
There's a diverse mix of free tools available, particularly to support marketers gain insight to plan their campaigns, one of the enjoyable aspects of working in digital marketing today.
I originally created this list in 2012, but have kept it updated since it's popular and new tools are released, and some features become paid... Revisiting it shows that many of the tools are well established, despite the many lists of essential Generative AI tools.
In this article, I'll cover 8 marketing analysis activities that hands-on digital marketers need to follow to optimize their reach activities, kicking off their RACE marketing strategy. There are 25+ links to alternative tools in…
Our quick Q&A guide answering the top 10+ questions on digital marketing we are asked
Since we launched Smart Insights, we have specialized in helping marketers answer the common questions around digital marketing, particularly related to digital marketing strategy and best practices. We found that although people can quickly understand the difference between the different digital marketing channels available like search, social media and email marketing, there is a lot more to digital marketing strategy than that. In fact, our co-founder Dr. Dave Chaffey has written an entire book on Digital marketing strategy and implementation, which is now nearing ten editions since there is so much involved with answering these questions accurately...
To succeed in digital marketing strategy you need to review your whole approach to marketing and your brand. That’s where many go wrong with digital strategy, diving straight into channels without considering the bigger picture of their marketing strategy.
Dr. Dave…
Drive the direction of your technology business' growth next year with an integrated approach to marketing strategy and planning
What is the secret of marketing for tech companies? As a popular topic amongst marketers of all backgrounds - this growing sector merits its own discussion, helping us answer questions such as:
How do you budget marketing for IT/technology companies?
What are the most reliable growth hacks for startups?
How can IT and technology marketers stand out to win more high-value customers in an increasingly saturated digital landscape?
The global technology market is expected to rise to $3,168.13 million by 2027. This evolving international digital landscape affects us all, and as marketers, it is crucial to react and adapt to stay relevant to our customers.
At Smart Insights we encourage members to use OSA to structure their marketing planning. The macro-environment for tech marketers opens up new opportunities which fuel strategies and…
Grow your IT/high-tech business across the 'internet of things' by applying these latest industry strategies for technology product marketing
What is product marketing?
Product marketing describes the management of all processes involved in taking a product to market. This field of marketing involves working with R&D, manufacturing, logistics, comms, and sales. Since your role is so closely tied to the products in your category, product marketers take the role of advocating for the customer when product-related decisions are made (positioning, launch, development, etc). In this blog, we will explore what makes technology product marketing different.
What is technology product marketing?
Technology product marketing refers to product marketing when your products are IT/high tech. Typically sold in a B2B environment, technology product marketing is renowned for extended stakeholder relations and, currently, an increasingly competitive market. Of course, the nature of IT/high tech means many technology products will be software. The growing Software as a Service…
Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We've got the marketing tools and training you need.
Looking to strengthen your technology company's marketing strategy? As marketers, we are all striving to apply data and customer insights to our marketing activities. But in the IT and high tech sector, with competition at an all-time high, this approach is absolutely critical. Our tried and tested tech marketing solutions support IT and high tech marketing professionals to plan, manage, and optimize their marketing strategy, and win more customers.
Why invest in strategic marketing for your tech company?
If you haven't already got an omnichannel marketing strategy in place, now is the time to develop your marketing to compete in the competitive, growing, IT and high tech marketplace.
As McKinsey found in their UK B2B COVID-19 survey, the technology, media…
There is a big opportunity to gather valuable data, but having data sitting in a database isn’t enough.
The future of customer marketing is data. Brands say they want to “be more data-driven” and level up their marketing. There is a big opportunity to gather valuable data, but having data sitting in a database isn’t enough. Only by refining the process of data activation can brands improve conversions, promote loyalty and increase repeat purchases.
Data activation is a part of our new business reality, and with advances in marketing intelligence and AI, all the steps in what we call the data value chain are built on top of technology.
This means that your Martech stack can push you forward or hold you back.
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In a world where your marketing results are directly…
