Review where your marketing agency is at and the next steps you should take with our new tool

A question I have been asked when I work with agencies to grow their digital marketing services is ‘how can we benchmark our approach to growing our digital services?’ It all comes down to your marketing agency capabilities, and how you manage digital transformation in your business. To answer that I have used the excellent benchmark framework that Smart Insights has used for other areas. [si_guide_block id="131102" title="Agency B2B digital marketing plan example" description="Put your agency at the forefront of clients' minds and become a thought leader in your market with our example digital marketing plan. Simply edit the information to your agency's goals and KPIs!"] These one-page templates let you quickly review where you are on a five-point scale (from laggard to market-leading). You can spot gaps in your approach to transformation and your…

Optimize your technology business' approach to marketing through opportunity, strategy, and action. Now's the time to truly master omnichannel marketing for tech companies with our dedicated framework for growth

What is the secret of marketing for tech companies? As a popular topic amongst marketers of all backgrounds - this growing sector merits its own discussion. How do you budget marketing for IT/high tech companies? What are the most reliable growth hacks for startups? How can IT and technology marketers stand out to win more high-value customers in an increasingly saturated digital landscape? Starting 2021 valued at $1.6 trillion, the explosive US tech sector is expected to reach a $5 trillion market value by the end of 2021. This is just one indicator of the global developments in the IT and high-tech industries in the last 18 months. But it's not just the USA. In fact, between them, the US…

Chart of the Day: Reasons why marketers are considering a change of job

As companies continue to grow and the competition increases, staff retention seems to be a recurrent issue for any employer hiring marketers. Especially as the new year unfolds, marketers might decide to pave their career paths differently to what their company allows. Companies should seize the desire for learning and development express by their employees and find newer ways to fulfill marketers in their current working environment, be it through new opportunities for growth or make them feel valued for their contribution. It is imperative for companies to critically understand when people are likely to move on and the motivations that have driven their decision. Andre Rickerby, CMO at Moonpig, asserts the vital need for a business to set their own working culture, referring to that as a “massive retention tool in itself”. Marketing Week Career and Salary Survey shows that while…

Benchmarking digital marketing capabilities for your business or your clients against these success factors

The contribution of digital marketing to your bottom line is dependent on whether you have the right capabilities in place, to manage all of the digital touchpoints. But which capabilities are important, which do you need to review? Last year, James Carson and Dave Chaffey identified these in our  Managing Digital Transformation Guide for Expert members illustrated in the top-level capability review visual below. By Digital Marketing Capabilities we are referring to reviewing 7 core capabilities which are strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience. You can see that the first four, A-D are around process and management for digital marketing with E-G focused on the tactics to reach and engage audiences. How do businesses compare - how advanced…