90-day marketing planning

From annual to 90-day planning that rocks

Has this happened to you? You spend a ton of effort creating your marketing plan, you feel great about it. You’re going to move forwards with clarity on those important initiatives. Tasks are planned week by week and resources allocated... The ink has barely dried before the first curve ball arrives. You’re back to the plan, juggling and adjusting, trying to hold it together. That’s frustrating enough, but it’s not long before the next curve ball. Redraw plans again. Soon you wonder why you spent the time trying to plan in first place. The sand shifts so fast planning seems pointless. You are not alone. I’ve seen it happen too many times. The net result is: People outside the team are frustrated because those bold initiatives with planned dates rarely happen as planned People inside the team are frustrated. Continual chop and change kills productivity and is frankly demoralizing You end…