In Part 1, we looked at the main features of YouTube Analytics (YTA) and how they can be used to a) build an audience and b) improve the engagement of your existing audience. In this article, we are going to look in more detail at 5 of the key reporting features available in YTA. To get ideas and inspiration on creating the right type of videos and YouTube brand channel to maximise video plays and sales, see our new guide to YouTube Marketing. Recommended Guide: Smarter YouTube Marketing Create a content plan and setup your brand channel correctly to make better use of YouTube. Download our YouTube Marketing Guide.

1 Youtube Traffic Source…

Who are your audience on YouTube and what turns them on or off?

For any serious video content creator, YouTube Analytics (YTA) is an essential tool. Using YTA regularly is the only way to assess the performance of your YouTube channel and to see any significant changes or patterns in your audiences’ behaviour. The insights that YTA provides are designed to highlight to creators what they need to do to make better videos. If you are approaching your video output strategically, YTA is your means to regularly assessing the performance of your videos and using those insights to constantly improve your content and audience strategies.

This is an introduction to the main features of YouTube Analytics. The guide is divided into two sections; firstly, using YTA to help you build your audience and secondly, using YTA to improve audience engagement.

SECTION A - Building an audience

1 Who are your viewers?

The Demographics feature in…