In Part 1, we looked at the main features of YouTube Analytics (YTA) and how they can be used to a) build an audience and b) improve the engagement of your existing audience. In this article, we are going to look in more detail at 5 of the key reporting features available in YTA. To get ideas and inspiration on creating the right type of videos and YouTube brand channel to maximise video plays and sales, see our new guide to YouTube Marketing. Recommended Guide: Smarter YouTube Marketing Create a content plan and setup your brand channel correctly to make better use of YouTube. Download our YouTube Marketing Guide.