Instagram's efforts to tackle fake accounts 'not working', marketing budget growth stalls due to Brexit uncertainty, Slack launches new logo and ASA cracking down on influencer sponsored posts
Find out all about some of the big marketing, social media and advertising news from the last week in our latest update.
Instagram’s crackdown on ‘fake’ accounts not effective
The end of 2018 saw Instagram start it clamp down on “inauthentic” followers after pressure was put on by advertisers. However, data from Points North Group has suggested that Instagram’s efforts have had little effect.
Instagram said that it would be using AI to remove fake followers attained through third-party apps. These types of apps are used by some influencers to make their profile look like a good option for advertisers due to high follower counts and engagement.
Despite efforts being made to get rid of fake accounts, Points…
Google chief questioned by US Congress about political bias and data transparency, UK regulators banning harmful gender tropes in advertising, Marketers concerned about data freedom after Brexit and Facebook's pop-up attempt to re-build trust
One of the biggest news stories this week has to be Google being questioned by Congress about how search works, data privacy, China plans and political bias. In just under four hours of questioning, the covered a lot of ground, some of which our roundup will take a look at.
When it comes to marketing and advertisiting in the UK, the big announcement was that negative gender stereotypes are going to be banned in adverts. In a bid to avoid stereotypes causing real-world harm, new regulations are st to come into effect in 2019.
Our roundup also takes a look at the concerns that marketers have about the impact that Brexit could have on the free flow of data.…