How are you measuring the success of social media? This question remains contentious to say the least. This infographic shares some insight into just how the "R" in ROI can be interpreted. We hope it helps!
We also have a post from earlier in year on the goals and challenges of social media marketing which may also help you in defining the best way to group objectives for social media.
If you haven't seen this Altimeter report, then take a look, it's the best free in-depth report on creating a framework for developing a social media ROI measurement system.
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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