How to engage your customers to boost your conversion rate
Poor conversion is a major concern for eCommerce businesses. Have you been struggling to get customers to make a purchase? This new infographic shows some of the factors that could influence consumers’ purchase decisions and how you could capitalize on these factors through testing new approaches.
Build engagement with your customers
A higher engagement rate can have a significant impact on your conversion rate. The more you engage with your customers, the more likely they are to purchase your products. Maybe you could offer loyalty programs or discounts that would compel them to make more purchases. You could also offer demos, free trials, and coupon codes to engage potential customers initially.
Your landing page or website design could also be affecting how users engage with your site. Make improvements by adding high-quality and attractive images that would immediately grab their attention.
Focus on building…
The evolution of flat design and how its journey so far can shape your online presence
Whatever the goal of your site, it has to have style and substance to succeed, but what if I told you that following one web design trend could help you to achieve both?
Increased browser support for CSS3 saw an explosion of gradients and box shadows, but the web development world is taking a huge leap away from these traditional design details and embracing the clean, crisp nature of flat design. The move sees less vendor prefixes and shorter style sheets, two factors that mean less kilobytes on page load. Here we will explore the key principles of flat design, its impact on user behaviour, experience and ultimately conversion, and unveil how this particular trend is likely to evolve throughout 2016.
Flat design at a glance
Thanks to its minimalistic nature, flat design has been the go-to concept…
Join Dave Chaffey of Smart Insights in a new webinar highlighting the key success factors for marketing online in the business-to-business sector
Although digital marketing is not now a new discipline, it is evolving fast as the mega platforms like Facebook, Google and LinkedIn used by consumers and businesses offer new ways to engage their users and improve their monetisation .
But are you and your business keeping up? For a large number of businesses of different size, the challenges presented by online marketing are holding them back since they don't have a strategy. Falling behind with your digital strategy or not having a strategy at all means losing competitive advantage—something that no company can afford to do in today's fast-moving markets. So what can you do to improve the situation? How can you ensure that your online…
Those interested in targeting millennials should look to Instagram, Snapchat and the ubiquitous Facebook
When you're debating which networks to give the majority of time and investment, the most important thing to know is will your audience be there. Too often marketers are misled by stats about how many people use a given social network, and so rush into using it, only to find little success because the user base is not made up of their potential customers.
That's why we're sharing this chart, which shows the difference between the reach of the social networks for those over and under 35. It's interesting to see how much more popular Instagram is, and the biggest difference between age groups is Snapchat, where over 5 times more 18-34 years olds use it than those above 35.
Source: ComScore
Date Released: April…
How to better examine customer behaviour to assess their readiness to convert
Today’s marketing funnel is a lot more intricate than it once was. There are now more elements to consider when it comes to awareness, throughout the process of lead nurturing and up until the point of sale. Before closing, buyers are exposed to your brand via a variety of touches, often spanning several devices, media formats and channels.
The idea is that no matter what route your prospects take along this journey, and no matter how long the journey takes, if they remain engaged, then they’re always getting increasingly closer to the point of sales-readiness.
But what does it mean for an anonymous audience member to “engage” with your brand? Richard Sedley once wrote that engagement refers to “repeated interactions that strengthen the emotional, psychological or physical investment a customer has in a brand.” This definition is just one of…
You can now evaluate the power of your landing pages for generating leads and sales from organic traffic
Value: [rating=4]
Recommended link: Google Analytics article
We're 'quite excited' by this new feature from GA since it gives back some insight which was lost 3+ years ago when Google stopped reporting on keywords from organic search when it blocked reporting of encrypted search terms, labelling them as the opaque 'not provided'.
What marketers need to know about this new feature
1. You can now see not only the volume of traffic generated by organic keywords, but also the visit quality
When integration is configured we have been able to see estimates impressions and clickthrough of search volume for different keywords, which has been helpful since Google blocked reporting secure searches with keywords reported as not provided.
This means that you can now see data on bounce rate and conversions in Google Analytics as shown here. Previously just…
Our look at the latest trends in digital media and technology and how they will impact marketing in 2016
At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends."What's Hot?" and "What's Next?" are always the most common questions when I give webinars and talks!
What are the latest digital marketing trends for 2017?
I originally wrote this post in early 2016 and, as you'll know, the digital marketing world moves fast, so in a new post, I have recommendations on key trends for 2017. Hopefully, you'll find different ideas there. This post looks at integration and the challenges of digital transformation, the new post looks at 5 different types of trends each business should consider and specific trends that should change your approach.
Digital Marketing trends for 2017 : 8 megatrends affecting every business
[si_guide_block id="43709" title="Download free resource – Managing…
Internet Explorer has finally been dethroned from atop the Web Browser perch
Microsoft's clunky and outdated web browser has been on a gradual decline since 2008 and has eventually been overtaken by Google Chrome as the most world's most widely used Web Browser. The data from NetMarketShare, powered by TrueStats also points to a slight fall in market share for Firefox.
Since the introduction of Google Chrome in 2008, there has been a steady shift in the status quo, where Internet Explorer had ruled for so many years unchallenged. With the introduction of Microsoft's newest web browser - Edge, coupled with Google Chromes superior performance, Internet Explorer's time looks to be coming to a slow end.
Chrome now accounts for 41.66% of the market share, 0.31% more than IE, however, the rate of the decline suggests the gap will widen very quickly.
Chrome's…
Moz releases a new free tool to help you discover, prioritize, and build lists of high-quality keywords.
The Keyword Explorer (KWE from herein) comes as part of the Free tools offered by Moz, a leader in Digital Marketing and Search Tools. It's a result of year-long development by a team already dedicated to the maintenance and development of Moz's rankings collections and research tools. How has it the impacted the final product? Let's find out.
What does it do?
The official strapline is...
"Find The Best Keywords For Your SEO Strategy
Discover, prioritize, and build lists of high-quality keywords."
And I can safely say it passes the "Ronseal Test"; it does exactly what is say's on the tin.
The tool takes users through the entire keyword research process, whilst providing metrics and scoring systems (Volume, Difficulty,…
Omnisearch will let Twitter 'provide search as a service'
Importance: [rating=2] (For Social Media Managers)
Recomended source: Twitter's blog
Twitter's dev team have been rather busy of late. They've refreshed the Home timeline to highlight the best Tweets first, introduced tailored content via Highlights for Android, and personalized the search results and trends pages. This, of course, is all in response to lackluster Follower growth and losing market share to competitors like Facebook and Instagram, which, unlike Twitter, sort their content via an algorithm which predicts what users will want to see.
Twitter is sticking with the reverse chronological feed because, after all, that's what makes Twitter Twitter. But because of the obvious popularity of algorithmically curated content, it is going to be showing more and more content based on relevancy to the user, rather than just what happened to be the last thing Tweeted.
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