What percentage of searches are on organic vs paid results

Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t tell us much about the motivations for the behaviour. This research study considers different types of behaviour by reviewing eye-tracking for different search types on the ‘path to purchase’. It’s a UK study, similar to previous research from iProspect in the US that I reported on, but haven’t been repeated recently. [si_quick_block id="141561" title="How to conduct keyword analysis in Google Search Console" description="Utilize Google Search Console to carry out intent-driven keyword research analysis and find SEO opportunities. This Quick Win is perfect for anyone unfamiliar with Google Search Console or looking to refresh their knowledge of the platform."] Update: At the end of this post, I've added complementary, more recent research from Rand…

Monitoring the right KPIs is the best way to avoid spending time and money on something that isn’t driving the expected profit

Is your SEO strategy effective enough? How can you ensure your efforts drive tangible results? What can you do to develop your website performance? Tracking the right performance metrics, you’ll be able to answer all these questions. KPIs work as a control system that lets you identify which tactics work and which don’t. What’s most important, monitoring the right KPIs is the best way to avoid spending time and money on something that isn’t driving the expected profit. [si_guide_block id="80207" title="Download our Free Resource – 10 business-limiting SEO mistakes" description="To help you succeed at SEO, we’re going to show you some really common mistakes we have seen again and again as we have worked on SEO consulting and training projects."/] In this article, I’ll highlight 10 critical indicators marketers should pay attention to.

1.…

Tracking all the usual metrics can help you measure SEO performance, but there are three other metrics you probably aren't tracking that could help make a big difference

SEO is all about generating organic traffic to a website and ensuring that the acquired organic traffic converts well. As an SEO professional, you're probably already be tracking a number of metrics, such as organic traffic, bounce rate, conversion rate, keyword rankings, backlinks earned etc. But, there are three metrics that most SEOs aren’t tracking but they really should be. [si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="If you get it right, SEO can be a fantastic, relatively low-cost way to drive quality visitors who want to do business with you to your site."/] Let’s learn what’s these three metrics are and how to track them:

1. Organic traffic 'quality'

Organic traffic quality is a better metric to track than the number of organic…

Measuring the ROI of your SEO campaign is a crucial part of analyzing your digital marketing strategy, and is undoubtedly the most significant indicator of campaign value. But how do you measure it?

As marketers, we all obsess over results. To know we’ve achieved successful results, we use a range of KPI’s and coincidentally, we obsess over them, too. Website traffic, click-through rates, conversions, search engine rankings - they’re all important, but there’s only one king of the KPIs and that’s ROI. This is because no other metric is truly able to assess whether the time and money invested in your marketing efforts have been worth the impact it’s had on your business. Essentially, we need to ensure nothing is going to waste. [si_guide_block id="134895" title="Download our Individual Member Resource – SEO report template" description="This SEO report template created in PowerPoint gives you a simple structure to follow when…

Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness?

To compete with SEO, it's essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be boosted. We think that harnessing the insight available from tools isn't just important for SEO specialists, but essential whether you’re Director of Search for a multi-national business, digital marketing manager, working as an account manager in digital marketing agency, owner of an SME, even if you run your own blog Previously, we have rated the best tools for digital marketing overall, but we wanted to drill down to review the best services for SEO and content marketing to help readers this year.

[si_guide_block id="70611" title="Download Expert Member resource – Essential Digital Marketing Tools" description="This guide will…

Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users

Keyword cannibalization occurs when you're ranking for keywords with more than one URL on your website. Think of it like a chess game where you’re playing on both sides of the board. Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users. User intent is the focus here, because whilst the keywords you want to rank for might be different, the search intent or "query" is the same. [si_guide_block id="5762" title="Download our Premium Resource – SEO gap analysis Excel spreadsheet" description="This spreadsheet will show you how to create a comprehensive target keyword report and review performance to identify new SEO and content marketing strategies."/]

Why do multiple pages compete?

Having different URLs compete for the same keywords is not unheard of. In…

We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored

Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye? We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored so you can track issues and fix them straight away. [si_guide_block id="5750" title="Download our Premium Resource – Successful SEO guide" description="Our comprehensive guide to Search Engine Optimisation best practices isn't just for SEOs, the clear explanations mean that it can be used by marketers to ask the right questions to boost their SEO."/] After a (bad) experience with a developer going rogue and disallowing an entire site overnight, I’ve been focusing on finding solutions to potentially avoid catastrophic issues like…

Position tracking for small businesses made easy through SEO tools

Search engine optimization (SEO): in this day and age, you're simply not going to get anywhere without it. No matter what line of work you're in, it's almost a guarantee that you're going to use the internet, and this fact has made it even more important to know how to use SEO to drive visitors to websites and front doors. Thankfully, because of how connectivity is so widespread, there's no dearth of tools to support the SEO efforts of business owners.

The features you need

Nowadays any small business or online agency can run their own SEO campaigns or take on projects on behalf of other companies. SEO has come a long way since the black-hat days of keyword stuffing, though; working your website up the search results ladder into that coveted top spot requires a steady hand on the tiller and…

How old are the top ranking pages and what does this mean for your business?

One very common question everyone wants to know is 'how do I get my website ranking on Google?' Marketing agencies are probably used to hearing this question and responding with the same answers that there's not a 100% chance of ranking on Google even if you do everything right. Ranking first on Google organically may not be as successful as you once thought when you've got 3-4 search ads taking space at the top. So what does it take for higher chances of potentially ranking based on Google? Only 22% of pages that currently rank in the top 10 were created within 1 year, with the majority of pages being 3 years and older. These strategies on this infographic by The Website Group are guaranteed to revolutionize your marketing. Courtesy of: The Website Group…

Chart of the Day: How Google's featured snippets are reducing the number of traditional organic links

Organic search traffic remains one of the most effective methods of customer acquisition. So, it's as important as ever to be on top of the changes that Google makes to its algorithms and the formats used to show recommended sites in the search engine results pages (SERPs). This Chart of the Day shows nicely what SEOs have known for a long time, i.e. that the search results features such as featured snippets, related questions, images, video are now so important that they should be an essential consideration in most markets. It's indicated by this compilation from Moz of 10,000 sample queries used in the Moz features graph (see second chart below) which shows that fewer than half of these SERPs have the full 10 blue hyperlinks we have been familiar. The remainder are the features shown in the…

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