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Modern e-commerce platforms offer a smoother user experience and cover the entire customer journey.

Enterprise e-commerce software has remained synonymous with age-old, unwieldy applications. It is easy to consider them a hindrance to both creativity and productivity. Thankfully, because of innovation in this space (especially headless commerce), things are changing for the better. Enterprise e-commerce platforms have been moving in the right direction since 2018. While there are exceptions, modern e-commerce enterprise platforms are a lot more user-friendly and take care of all the essential features an e-commerce site should have. The truth is, enterprises now realize and apply basic best e-commerce practices. They are now relatively intuitive and offer a smoother customer experience after testing their platform and analyzing user feedback.

The turning point for enterprise e-commerce platforms

Earlier, large organizations would focus on adding relevant information into the platform and getting it up and running.…

Your website should be designed keeping in mind your audience and should ensure that it improves user experience.

Your website is one of the most important aspects of your brand’s online presence and it's important that you design it right. Your website is also the place where you nurture your bottom-of-the-funnel leads to get conversions. So, you can’t afford any website fails that might cause your prospects to bounce off your website. Your website should be designed keeping in mind your audience and should ensure that it provides good user experience. There are a lot of other benefits of a good website design for both your business and your audience. In this post, we will discuss why good website design is important from your audience’s perspective. [si_blog_banner_cta]

Brand image

Your website is a reflection of your brand and everything that it stands for. It is usually one of the first things people…

Should you create a separate site and which content do you need?

In our experience, you should think carefully before creating a new product launch or campaign site if you have already got a company website. You may already have your own website that incorporates essential company information. In this case, you have the decision of whether to create a dedicated site or integrate it into your existing site. [si_guide_block id="100244" title="Download Premium Resource – Product launch playbook" description="Launch a product using RACE planning to structure your marketing activities. A marketing playbook defines the key messages, types of communications, best practices and optimisation techniques that should be used to maximise return-on-investment for different marketing objectives."/] In most cases, using an existing site will be most cost-effective and a well-designed existing site will have the flexibility to create the impact you need.

Advantages of using an existing site for your new product launch

UX and site usability are two important Google ranking factors that help make content relevant.

To help users find answers to their questions in an easier and faster manner, Google promotes websites that offer an impressive user experience (UX). UX and site usability are two important Google ranking factors that help make content relevant. Backlinks have long been the number ranking factor but with the rise of artificial intelligence and Google’s RankBrain, a better UX is gaining ground and fast. It helps people to stay on your site longer and find what they are looking for. [si_guide_block id="5686" title="Download our Individual Member Resource – Improving results from your website guide" description="This guide helps you to get the balance right, through explaining many inspiring examples of best practices from different sectors including B2B, retail e-commerce, travel and financial services."/] Good UX decreases bounce rate while improving time on site and conversions. All…

Think about your website design. Do your customers like it? Why do they use it? What emotions does your website logo evoke?

Perceptions are unique and critical. They are virtually snap judgements. It takes only 50 microseconds for us to get an impression about a web page and sometimes only 17 ms according to Google’s research. The user interface of your website determines the perception of your brand, because 94% of the overall perception is design driven. More than just being well built, a website should be a form of visual art. It should naturally combine the science of aesthetics and your business principles. [si_guide_block id="5686" title="Improving results from your website guide" description="Read how web design can affect a wide range of your website's KPIs with our guide to improving website results. Learn how to audit your site, make changes to key pages, and uses Google Analytics to measure your success."] What…

The third part of our step-by-step guide will take you through the last five parts to building your website, making it easy for all the non-techies out there

This is the third part of this step-by-step guide taking you through how to build and launch your website. Let me quickly remind you of those things that we learned in part one and part two. In part one we looked at choosing a domain name and what you should consider when doing so. We also went through buying that domain name and how it could be beneficial to keeping the hosting and domain name separate. This part of the guide also went through some of the most popular CMS options. [si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="If you get it right, SEO can be a fantastic, relatively low-cost way to drive quality visitors who want to…

Continue with our easy-to-follow guide and create an effective business website even without all the technical know-how

We have already made a few steps toward launching a professional-looking and successful website. In the second part of this step-by-step guide, I want to keep on with this journey into the world of website building for non-techies. Before we plunge into the next steps, let me refresh your memory about the previous ones covered in part one. [si_guide_block id="27373" title="Download our Business Resource – Website conversion optimization planner" description="Many sites are only occasionally updated, but companies who are serious about getting the best returns from their websites have a structured programme of testing."/] First of all, I spoke about the right choice of the domain name (DN) - it should be a worthwhile and unique one. Keeping it short, expressing what your business is about and the including keywords are three factors…

In 2019, launching a modern website is as easy as ABC. You can do it with these 10 easy but working steps for beginners

Website building has already become a real must-have for any business. Just take a closer look at today’s business structure! There is no startup or young company that can enter the global market without an online presence. Business owners all over the globe do their best to stand out from the crowd. As a result, the amount of different newborn technologies increases every season. Do you remember those days when running a primitive site was a big deal and real luxury? Fortunately, in 2019, things are not so expensive or complicated. Nowadays, you can run a professional website and customize it to suit your needs without trouble. [si_guide_block id="22141" title="Download our Business Resource – Web design project plan template" description="Our template is based on real plans used to plan and…

Security concerns are incredibly common and have the potential to wreak huge damages to a site and its long-term organic performance

Exactly why is cybersecurity important for SEO? If you’re working closely with a website – for an agency, independently, or in-house – it’s likely you’ve been confronted with a security issue at some point. Though they range in threat-level, security concerns are incredibly common and have the potential to wreak huge damages to a site and its long-term organic performance. Despite the ubiquitous threat, it seems digital marketers rarely feel the need to delve too deeply into the security space. Many believe it is simply not in their remit or not their problem. As strategies for SEO and cyber attacks have evolved side-by-side, it’s become clear that security is something that digital marketers need to actively pay attention to. An effective SEO consultant must be well-versed enough to inform their clients on best…

Thanks to Google and its various projects during 2018, we have a whole list of things that can help improve and elevate the status of your e-commerce brand

The relentless growth in the sector of digital marketing and business in the form of e-commerce has vastly affected the process of website design and development. In the world of e-commerce, the development of a platform is user-specific and depends on the latest advancement in the domain of online shopping. To deliver an extraordinary and up-to-date experience to customers, web architects need to keep check the e-commerce website design every now and then and change it accordingly. [si_guide_block id="22067" title="Download our Premium Resource – Website design and build briefing template" description="We’ve created this template to help client-side digital marketing and Ecommerce managers brief a website design and build project to either an in-house team or to a digital/web design partner."/] Thanks to Google and its various…