Reach of Social Networks by age group [#ChartoftheDay]

Those interested in targeting millennials should look to Instagram, Snapchat and the ubiquitous Facebook

When you're debating which networks to give the majority of time and investment, the most important thing to know is will your audience be there. Too often marketers are misled by stats about how many people use a given social network, and so rush into using it, only to find little success because the user base is not made up of their potential customers.

That's why we're sharing this chart, which shows the difference between the reach of the social networks for those over and under 35. It's interesting to see how much more popular Instagram is, and the biggest difference between age groups is Snapchat, where over 5 times more 18-34 years olds use it than those above 35.

• Source: ComScore
• Date Released: April 2016
• Dataset: Atlas
• Related statistics: Social Media Stats 2016