It’s essential for PR campaigns to be well thought out and engaging for target audiences on a personal level, or else they risk ending in disaster
It can be difficult to own up to, but time and again we can be found guilty of adopting half-baked or ill-thought-out PR strategies that are destined to fail before they’ve even gotten underway.
We live in a time where audiences are becoming increasingly wise to empty marketing affectations and baseless promises. Today, customers are eager to feel valued, even cherished for their business.
2019 is brimful of shifting sands and moving goalposts. It’s essential for PR campaigns to be well thought out and engaging for target audiences on a personal level, or else they risk ending in disaster. Failing to understand your prospective customers could leave your business going the way of United Airlines, BP or …
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13 May 2019
Chart of the Week: 76% of marketers say their companies follow a strategic approach to marketing but not all of these have a documented content strategy.
The majority of marketers say that their organization takes a strategic approach to managing their content. According to new research from the Content Marketing Institute, 76% of marketers state that their company follows a strategic approach when it comes to content marketing.
Of those who said that this is the case, 97% said that they were involved in the strategic content management used by their company. This covered a number of areas, with 89% being involved in the creation of content and 84% having a say in the organization’s content marketing strategy, including thought leadership, owned media management and distribution channels.
Other areas of involvement in business’ strategy included the content…
How sparking debate can reward the risk-takers in advertising
Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits in recent years.
While certain behaviours of the younger generation are seen as faults (from binge gamers’ obsessive drive to snowflakes’ overly emotional state of being), the campaign aimed to explain that these flaws can, in fact, be valued character traits among army personnel.
In this blog, I’ll take a look at this emerging demographic before delving into the immediate public reaction post-launch, the campaign’s results and the risks involved with a campaign of this nature.
Who are "Generation Z"?
Often to the dismay of those defined as "Generation Z" - much like the Millennials who came before them - the…
Coca-Cola prove that sounds - or a lack thereof - can produce powerful results in advertising
“Try not to hear this” is the tempting message behind this campaign, and you’d be hard pressed to find many consumers capable of doing so.
Coca-Cola’s latest campaign reminds us all of the position this brand occupies not just in the market, but in our own subconscious. All that’s required to hear the satisfying sound that precedes the experience of drinking Coca-Cola is catching sight of one of the three print ads that make up this series:
The popping of a bottle cap from a glass bottle of Coca-Cola
The fizzle of a freshly poured glass of the drink
…
Consumers don't trust influencers, Facebook launches 3 new ad tools for small businesses, Amazon storing UK biometric data, Facebook relaxes cryptocurrency ad rules, Google's new consumer privacy plans, Facebook removes "dangerous users", digital ad revenues top $1bn, Facebook political ad warning and Singapore passes 'fake news' law.
This week has seen a number of big digital and marketing stories in the headlines. We've taken a look at some of the biggest, including new findings that show only 4% trust information shared by celebrity influencers, bloggers and vloggers.
On top of this, Facebook has announced three new advertising tools that are aimed at helping small businesses make the most of the platform.
There are also concerns being raised about a new Home Office contract that could see Amazon storing biometric information belonging to millions of people in the UK.
Other Facebook news reveals that the platform is loosening its rules on advertising related to cryptocurrencies…
How can you keep remote teams productive, connected and safe?
Nearly a quarter of the nation’s skilled professionals perform remote work, according to the 2018 BLS American Time Use Survey Summary. Over the last decade, technology has transformed the workplace and facilitated even more remote work. More business leaders are building and managing remote teams to incentivize the best available talent while still increase productivity and team communication.
While many may assume developers are some of the team members most likely to work from home, the truth is that all types of skills are working from home. In fact, workers with an advanced degree are more likely to work from home, according to the study. As the world’s pool of skilled talent shrinks, nearly half of all professionals perform some work from home.
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Unlike the name Customer Data Platform suggests, it is not “just” about customer data
Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type of MarTech, the CDP, is becoming so popular. But unlike the name Customer Data Platform suggests, it is not “just” about customer data.
The recent Data Culture Report from Lexer finds that only a fraction of brands feel they are capitalizing on the full potential of their data. Some 80% of companies are investing in specific customer data projects to fill that gap. High performers show it is important to do more in-house and have better access to data and insights.
A Customer Data Platform lets you bring together and centralize data so you can use it for, for instance, analytics and real-time…
Best practice UX, UI and design principles from inside and outside the world of financial services
Finance is something that affects all of us is one way or another nearly every day of our lives. As the internet has continued to grow and give rise to new platforms, mainstream banks and emerging players alike are giving consumers more choice than ever to bank, save and manage their finances online.
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Mobile, in particular, has opened up many new opportunities to interact with our finances. At the touch of a button (or fingerprint), we can pay for things on the go (e.g. Apple Pay), make quick and easy payments, manage our budget and review spending by category:
…
Without the right tools to help, you can’t create amazing content and you won’t be able to truly understand your audience and their preferences and interests.
Digital marketing – and, consequently, content marketing – and digital tools have a very close relationship. Without the right tools to help, you can’t create amazing content, consistently; you won’t be able to truly understand your audience and their preferences and interests; you won’t be able to produce more results in less time – digital marketing tools are really that essential.
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In this blog post, I’m going to talk about the must-have content marketing tools that you need to get right now.
What kinds…
Both online and offline businesses are using social media to market their brands to their target audiences.
There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the population of the world. This makes it one of the most important platforms to reach your customers.
Both online and offline businesses are using social media to market their brands to their target audiences. However, with the right Customer Relationship Management software (CRM), you can improve your customer service through social media too. A presence on social media makes it easier for customers to reach out to your business for any queries.
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