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Words aren’t enough, you need to step out of the box when it comes to engaging the audience

Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring at a screen for hours upon end - Agree or not? Definitely Not! I mean if this is the scenario, then how would every major social network, including Facebook, Snapchat, Instagram, and Twitter, make themselves better day in day out. You have to work on the go to come up with a fantastic idea. [si_guide_block id="85104" title="Download our Free Resource – Top 10 common content marketing mistakes" description="Our free content marketing mistakes guide reveals the most common mistakes, but more importantly, what to do about them. "/] If we talk about marketing in the earlier days, SEO was all about getting higher rankings by using all text, with no focus on visuals. This…

Webinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers

In an increasingly competitive market where consumers get hit with content from all sides, webinars allow you to offer them more value than other, more traditional forms of online content (blog posts, infographics, etc.). According to research from the Content Marketing Institute, 43% of B2B marketers use webinars platforms, and 55% use webinars as a key content distribution vehicle. Ascend2, meanwhile, has found that webinars are the second most effective type of gated content resource for lead capture purposes, trumped only by download offers, and Demand Gen Report has found that along with research reports and emails, webinars are the most effective tactics for lead nurture.

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Top tips for making a quick but effective content audit

One of the common themes I continually revisit in my work and writing is the proliferation and abundance of content. For brands looking to use content, and content marketing more specifically, to reach and engage prospects and customers, they have to think very carefully about the value and utility of their efforts and how this benefits their audience to generate action. There are many great resources and links to in-depth content audits, including Smart Insights’ 360 content marketing audit Quick Win. These are essential for anyone looking to conduct a detailed evaluation of a brand’s current content situation to make changes and recommendations. However, in this post, I’d like to highlight just five simple steps and techniques that I have personally found useful for making a quick assessment. This can often be useful for digital marketers looking to…

Leads are often hailed as the lifeblood of a business – and while not everyone will agree with that statement, leads are extremely important to the success and growth of your business

There are all kinds of lead generation activities, such as email marketing and social media marketing, but one of the top sources of leads is content marketing – especially, blogging. In this blog post, I’m going to talk about the reasons why blogging is one of the best lead generation tools for businesses – and if you’re convinced, make sure to check out the Quick Win here to learn all about how exactly you can use blogging for lead generation. [si_quick_block id="125491" title="Blogging for B2B lead generation" description="Check out this Quick Win here to learn about all of the different ways that you can use blogging to generate leads, grow your business in the process, and find…

5 techniques to use SEO data to make better content marketing decisions

Did you know that 91% of marketers use content marketing as an approach in their organizations?  It’s clearly gaining momentum. But not all is sunshine and roses. The same survey also showed that 48% of marketers believe that their content marketing strategies are either average, fair, or poor. Image via SEMrush That brings us to the question: What can marketers do to drive content marketing ROI? The answer lies in leveraging SEO data. To create an effective content marketing strategy, marketers need to take a closer look at their SEO insights.  In this article, let’s take a look at how you can amplify your content marketing efforts through SEO insights.

5 techniques…

How to write briefs that deliver great design work

In an increasingly crowded world, design work is key for businesses as they fight for mental availability through distinctiveness and clear branding. As businesses put design at the heart of their processes, there is a growing need to deliver great design briefs that work. In over fifteen years of writing design briefs, great ones, average ones, and bad ones, I can unilaterally state that if a design brief is rubbish, packed full of non-essential information, with gaps in critical parts and devoid of emotional hooks, even the best designers are going to struggle to do great work. [si_guide_block id="22067" title="Download our Business Resource – Website design and build briefing template" description="We’ve created this template to help client-side digital marketing and e-commerce managers brief a website design and build project to either an in-house team or to a digital/web design partner."/] No one starts to…

A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences

We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content marketing strategy. It can also be used for content ideation, i.e. to brainstorm future content ideas to generate leads, nurture prospects, encourage sharing and generate backlinks for SEO. It's a key part of our strategic approach to content marketing detailed in our 7 Steps to developing a content marketing strategy guide. Since we created it eight years ago it's been shared many times and has inspired many 'mashups' in different formats as this Google search shows; great to see it's been useful! I think the CMM is a powerful mindtool for marketers since it's a content mapping tool, structured to help you think through…

Introducing a new tool to help marketers review and improve the best options for promoting content

If you’re a regular reader of Smart Insights, it’s likely you’ve seen, or even better, used our Content Marketing Matrix developed with First10. It has proved to be a popular infographic since it’s not just a nice visual of some interesting ‘facts and figures’ about marketing, rather it can actually be applied to get better results since it helps businesses brainstorm the best types of content to create as part of their content marketing strategy.

What is the Content Distribution Matrix?

This infographic is aimed at helping marketers to review the effectiveness of different types of Paid, Owned and Earned media to promote or distribute their content in generating site visits, leads or sale compared to the level of investment in applying the media measured as paid media costs or the costs of marketing…

Today, content marketing is one of the most effective forms of marketing. Demand Metric revealed that content marketing delivers 3 times more leads than traditional marketing and costs 62% less.

Considering this statistic, it’s, therefore, no surprise that 91% of B2B marketers and 86% of B2C marketers use content marketing, according to the Content Marketing Institute (CMI).

In a nutshell, businesses are using content marketing as a strategy to reach and convert prospects. But are they getting the best results possible?

To achieve these results, you need to focus on improving these 9 most important content marketing skills.

1. Content creation skills

Even though it’s obvious, very few content marketers can create the type of content that…

How do you run content marketing campaigns for your business in 2020 when the competition is fiercer than ever?

Content marketing has been proven to produce amazing results for businesses. For instance, content marketing generates three times more leads at a 62% lower cost than traditional marketing. But there's a little problem: how do you run content marketing campaigns for your business in 2020 when the competition is fiercer than ever? Frankly, the first task you need to perform is to create a content marketing plan. With a good plan in place, you can take the first step to achieve content marketing success next year. [si_guide_block id="150958" title="Download our Individual Member Resource – Content ideation template" description="Take your content marketing to the next level by generating great new ideas with the help of this set of clear, actionable templates."/] Unsurprisingly, CoSchedule found that marketers who proactively plan their projects or campaigns…