Why your email campaigns might not be going directly to your subscriber’s inbox
Despite being one of the oldest forms of digital marketing, email marketing campaigns still boast one of the best returns for investment.
The effectiveness of email campaigns really relies upon the success of your email deliverability and whether your email reaches the main subscriber inbox. This is something that is often overlooked by many email marketers. Email open rate and click-through rate are helpful, but if your email campaign isn’t delivered to a subscribers main inbox and ends up in spam or other email folders, it’s likely that these statistics might be distorted.
[si_guide_block id="28969" title="Online marketing benchmarks statistics compilation" description="Use the best quality benchmarks gathered for all aspects of digital marketing in our twice-annually updated statistics compilation. They're ideal for getting a quick snapshot of how channels are performing on a global scale between many different industries and company…
The many ways technology has transformed our lives can be seen clearly in the ways we live, work, shop and communicate
Customers today are more likely to use online channels to complete their journeys than ever before. Gone are the days when customers were anxious about ordering online. Nowadays, many people are just as confident and trusting of websites as they are of heading into a physical store.
This isn’t just for impulsive, cheap purchases like fast fashion or consumer goods either. As online channels continue to become normalized, customers are also increasingly heading online to shop for higher ticket items too, such as cars and high-end electronics.
[si_guide_block id="57383" title="Download our Individual Member Resource – Website and e-commerce personalization guide" description="This guide is aimed at marketing managers involved with making the business case for personalization, looking to plan a personalization implementation or extend their use of personalization."/]
The many ways technology has transformed…
Google's new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter's anti-vax warning
There are a number of platform changes that you need to know about this week, including Google's update on what its first-price auction model will look like for Google Ads Manager and its publisher exchange.
Facebook has changed its rules around Live following the issues it experienced during and after the Christchurch terrorist attacks. Aiming to be stricter and reduce the spread of harmful content, the platform has tightened up its regulations.
YouTube is making it easier for brands to advertise via its home feed by introducing ads that use images rather than videos.
LinkedIn has also made some great changes to help make it easier for those using the platform to job search or recruit.
Finally, Twitter has introduced a new result for anyone searching for anti-vax-related…
Facilitate customer acquisition through direct conversation and provide a seamless shopping experience for your prospects on a platform they’re already familiar with
An estimated 1.2 billion people used Facebook Messenger every month in 2018. A report by Flurry Analytics noted that the time spent on social media and messaging apps increased by a stunning 400%. With this, businesses have begun to realize the importance of communicating with users via the platform they’re already using. Unlike banner blindness (ads) and spammy emails, the experience on Facebook Messenger is immersive and superior.
[si_guide_block id="53829" title="Download our Individual Member Resource – Facebook advertising guide" description="The aim of this guide is to provide an overview of the opportunities that exist for Facebook advertisers."/]
Why should you advertise on Facebook Messenger?
Email fatigue is a real thing. Your prospective customers may not be comfortable sharing their email address in exchange…
3 ways to integrate TV advertising into your digital strategy
Amazon has led the seismic shift from brick-and-mortar stores to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the level of shopping convenience has never been higher.
For years, Amazon had competitors. But no one can compete with the e-commerce juggernaut anymore. About 34 percent of online sales in the U.S. come through Amazon, and by 2021, that number is expected to grow to 50 percent.
Despite this shift from physical stores to the online realm, there are no signs that digital will dominate other forms of media in…
Sometimes it’s when you’re running the fastest that you need to slow down and ask some critical customer-related questions
It’s a good time to ask a few questions.
If you’re like most digital marketers, you’re pretty busy planning and executing campaigns, and maybe even running some A/B tests. But sometimes it’s when you’re running the fastest that you need to slow down and ask some critical customer-related questions.
[si_guide_block id="45342" title="Download our Business Resource – Online customer acquisition guide" description="This guide features a structured approach to creating an online acquisition plan by reviewing current performance; defining the right KPIs to control acquisition; creating a media and content engagement strategy; creating a zero-based budget model and reviewing attribution and tracking."/]
In this post, I share three questions you should be asking in 2019 to ensure that you’re fully connecting with your prospects and customers, and even anticipating their needs and issues before they arise. By…
For every business owner, marketer, or webmaster it’s essential to keep tracking what’s happening on a site and to have enough time to deal with multiple tasks as well
Running your own website is a pretty challenging and time-consuming process in the era of constant technology updates and search algorithms changes. For every business owner, marketer, or webmaster it’s essential to keep tracking what’s happening on a site and to have enough time to deal with multiple tasks as well.
Fortunately, there are various Chrome extensions that let you manage your website issues and save time. Here are the best plugins you can use for free to measure your site’s performance without leaving the web page.
1. SimilarWeb
This easy-to-use plugin lets marketers see key metrics for their website, such as traffic statistics, rankings, traffic sources, top referring sites, top paid and organic keywords, etc.…
Take an hour to create your profile and your business will look much better in search results
It’s startling how many local businesses have failed to claim their Google My Business profile after the free marketing tool has been available for half a decade. Some would say it’s an essential element of your digital marketing strategy – but up to 56% of local retailers have failed to do this bit of SEO housekeeping in a period when we’ve all been busy with the gold rush of social media presence.
Another reason for putting it off is that it may seem like a complicated thing to do. For small business owners who do their own SEO, the stats and admin offered by various services are alien to the creative business instincts that drive them to get started in the first place.
However, it’s actually very easy to set up a…
Reaching readers on multiple channels while still optimizing for online advertising is difficult
No matter what size you are, all publishers face significant challenges today. Reaching readers on multiple channels while still optimizing for online advertising is difficult. As your business scales up, these challenges get increasingly more complicated - and technical.
The UK publisher DailyFeed.co.uk recently faced this challenge as it attempted to scale its audience, engage readers and better manage its online advertising. Companies looking to grow can learn from the specific tactics DailyFeed used to scale its content offering to over 500 million page views in the past six months. In addition, it achieved scale in terms of readership, site engagement and usability for the workforce.
Most of the hurdles DailyFeed faced are common among all growing publishers. You also most likely face challenges with:
Need for a scalable content management system to allow the site…
Optimize your PPC campaigns for technical industries, target markets and order size
When anyone talks about e-commerce, the focus is often on B2C. They use examples of fast fashion or basketball shoes. However, there is a whole industry out there dedicated to selling businesses’ materials that they need to do their job. Whether it’s scissor lifts, aluminum sheeting or palisade fences, there are companies selling them and companies buying them. Marketing a B2B store in these industries often comes with several unique challenges.
Challenge - extremely technical industries
Do you know whether mirror polished or circle polished sheet metal is the same thing? I didn’t until I had to market it and work out whether our products qualified for either activity. As a marketer, we need to know the products we market as well as the people we’re trying to market them to. That means research - a lot of it.
[caption id="attachment_138017" align="alignnone"…
