There’s more to backlinks than link building and understanding this can help your site see the best results

By now, we are all pretty aware of the importance of backlinks and link building. In fact, it’s probably fair to say that any SEO strategy that doesn’t prioritize building backlinks, is one that will struggle to yield any long-term success. A cornerstone of SEO, link building is an absolute must for brands aiming to improve organic search rankings and maximize online visibility. Backlinks are still one of the most important SEO ranking signals, and actually, they correlate more with top-ranking pages than any other ranking factor. [si_guide_block id="35519" title="Managing SEO playbook" description="Our digital marketing playbooks helpin you quickly review the main activities you need to work on and get better results from different digital marketing channels. Use our SEO playbook to see what tasks you…

SEO and UX are both vital to ensuring your site ranks and converts. Despite this, many sites make big mistakes with both SEO and UX that can have negative effects

A website can significantly boost a company’s popularity, bring new clients, and improve its ROI. At the same time, a low-quality website can cause the company to lose out on those aspects. The Plerdy team has prepared an overview of popular SEO and UX mistakes that can repel customers and have a knock-on effect in terms of revenue, as well as rankings.

SEO mistakes

Quality website optimization is one of the most important elements of content-marketing, With its potential to attract new users to the site and eventually level up the business, SEO remains in the spotlight of marketing professionals’ attention. [si_guide_block id="80207" title="Download our Free Resource – 10 business-limiting SEO mistakes" description="Our guide takes you through some of the big SEO mistakes…

What should a client-side marketer look for when evaluating an agency SEO proposal?

One of the key decisions many companies must make in regards to search engine optimisation (SEO) is the decision on whether to create and build a team in-house or to work with an external agency or consultant(s). There are pros and cons to both approaches and many businesses often choose to go with a combination of the two: create a team in-house and work with external advisors to support best practice and on-going guidance. If a decision is made to work with an SEO agency there are number of steps to be taken, including the selection of a range of agencies and later the management of a pitch process which are covered in other articles and guides from Smart Insights included in the Agency Toolkit. [si_guide_block id="42338" title="SEO proposal template" description="Quickly create a pitching proposal for new clients with our…

A three-step process for brainstorming, collecting and refining your keyword list

Whether you’re putting together a pitch proposal, preparing for an interview or working on a comprehensive SEO strategy, keyword research enables you to develop a clear understanding of what people are really searching for online. It’s a simple yet fundamental task that serves as the foundation for any small or complex project. Effective keyword research removes the guesswork and provides a level of objectivity based on real user behaviour. I’ve often been confronted with requests to use certain words or phrases because they seem right or align neatly with a particular brand positioning. But when we’re creating content that we want to surface in search, we must mirror the language of our customers.

[si_guide_block id="5762" title="Download our Premium Resource – SEO gap analysis Excel spreadsheet" description="An SEO gap analysis helps you review your "market share of consumer searches" by comparing the…

Google cares about how visitors interact with the sites. Website safety and security influence user experience (UX) directly so Google cares about these things

Do you still believe that the search engines care only about keyword strategy? Keywords are not the only factor that influences the SEO of a site. You need to consider other facets of user safety and security while assessing the search engine optimization needs of your website. Google cares about how visitors interact with the sites, and website safety and security influence user experience (UX) directly so it makes sense that Google cares about these things. [si_guide_block id="5762" title="Download our Individual Member Resource – SEO gap analysis Excel spreadsheet" description="An SEO gap analysis helps you review your "market share of consumer searches" by comparing the number of searches performed for the keywords you are targeting against the actual number of visitors you get to your…

Semantic search is a data retrieval method where user intent and resources are represented in a semantic model. So what do you need to know about it?

Semantic search is not a new concept in the SEO industry but many digital marketers are still confused about what it is and what to do about it. What is semantic search (also referred to as "semantic SEO") and how can it help improve organic search visibility? Here's what digital marketers should know about semantic search. [si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="If you get it right, SEO can be a fantastic, relatively low-cost way to drive quality visitors who want to do business with you to your site."/]

What is semantic search?

Semantic search is a data retrieval method where user intent and resources are represented in a semantic model, i.e. a hierarchy among concepts as well relationships (connectivity) among concepts and entities…

As a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs

As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Not only does it help search engine robots to accurately index your web pages, but it also helps enhance user experience. Moreover, as a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in SERPs. Implementation of SEO, however, can be a challenge for newbie marketers. This is because SEO comprises of a wide range of on-page and off-page SEO factors. If you are unaware of what these are, you are bound to make silly SEO mistakes. This, in turn, can severely affect your site’s ranking as well as traffic and conversion. If you have noticed a sudden drop in your ranking and traffic,…

Get a handle on the jargon to understand technical SEO and get your site ranking higher. 

Does your web developer speak almost exclusively in jargon, with an occasional smattering of what sounds like Klingon? Do they use phrases like ‘latent semantic indexing protocols’ in everyday conversation? Do you find yourself listening with a glazed expression, nodding along as a stream of acronyms pass through your noggin and you ponder, ‘What does TTFB even mean?’. Like it or not, your web developer is a key player in your organisation and you need to communicate effectively to maximise your web presence. In the real world people often get their first impression of your business from your bricks-and-mortar premises. Similarly, your website delivers that first impression online and the way it’s designed dictates if your business is perceived as an attractive high street boutique or a run-down bargain basement. The better you’re able…

NAP consistency is one of the most significant factors of local SEO, so how should you ensure your NAP listings are correct and optimized?

As a business owner, you should know the challenges that come with local SEO. Moreover, Google turns the spotlight on displaying search results for location-based searches and takes the location information on each business website and through other websites to serve those search results. That’s where NAP (this stands for Name, Address, Phone number) comes into play. According to Moz, NAP consistency is one of the most significant factors of local SEO. [si_guide_block id="35519" title="Download our Individual Member Resource – Managing SEO playbook" description="This guide is for marketing and digital marketing managers who need to manage Search Engine Optimisation (SEO), either through agencies, consultants or company specialists or through their own efforts."/] Unfortunately, many businesses neglect the importance of having consistent NAP information, assuming that search…

Applying common sense when optimizing your content for SEO and readers

Myths of good and bad practices in online marketing tend to be shared and reshared and can become self-perpetuating, so it can be confusing for newcomers to online marketing to understand what will work and what wont. Given the importance of SEO and the many ranking factors, it's not surprising that many myths have developed. I hear many of these SEO myths daily, so in this post, I hope to separate some of the facts from the fiction, specifically related to copywriting for SEO, highlighting the most common myths we are still seeing and how to avoid them.

1. Insisting on 'keyword density'

Believe it or not, I still receive requests from clients for a specific percentage of keyword density in their copy. I always strongly advise against it [Editor's note - not a surprise, we were asked about the Recommended keyword density for SEO in our…

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