Improving Search Marketing Effectiveness

Discover the latest search marketing trends and resources, all designed to help
evolve your organic and paid search #SearchMonth

Free members guide

Paid media Toolkit

Increase online reach and awareness using targeted paid media

Learn best practices to improve your ROI using Google AdWords, Social media and Display ads

Although organic search and social media are really appealing for for gaining visibility and traffic online at low-cost, they are often lacking in control and fiercely competitive.

What's more, the big-six platforms like Facebook, Google, Instagram LinkedIn, Twitter and Youtube are looking to monetise their platforms, such that they are becoming 'pay-to-play' if you want to maximize visibility and response.

We believe that to maximise the effectiveness of your online marketing, all businesses should review the paid media options available which we feature in detail in our digital media 'cheatsheet'.  If you don't advertise online already, we recommend you start with Google AdWords or Facebook while larger businesses will want to explore the Programmatic options.

Using our proven system is a surefire way to grow your profits quickly.

Start improving now with FREE Basic Membership

Start improving your Paid media now with our FREE 10 costly AdWords mistakes

  • How to target your ads effectively
  • Understand and improve Quality Score and Account structure
  • Weekly account review checklist
  • Improve poor quality ads
  • Use the latest Ad extensions

PLUS: as a FREE Basic Member, you'll also get these bonus resources;

  • 24 other actionable templates and guides, written by experts in digital marketing
  • Benchmark your current capability in Paid media
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 150,000 marketers
Already a Basic member? Login here
Basic Membership is required

Create a winning Paid media strategy

Our comprehensive Paid media toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everyting you need to create, launch and refine a winning strategy. All in one, easy to access place.

The ‘big 6 digital marketing platforms’ have now all established comprehensive advertising options which enable sophisticated targeting for businesses and their agencies to exploit.

But paid media can be bewildering because of all the best practices and options available  as new features are added with ‘cool, but confusing’ names and they are often tweaked regularly. Our digital media cheatsheet, available to Expert member will demystify the techniques keep you up-to-date with the latest changes and also covers other platforms like Snapchat and Pinterest too.

Our AdWords guide gives detailed guidance on optimising AdWords so that you can ask the best questions of your specialists or agencies to help drive ad ROI.

The techniques we cover best practices for include:

  • Google AdWords and Google Display Network
  • Behavioural retargeting to encourage site visitors to return to your site
  • Affiliate marketing for transactional e-commerce sites using affiliate networks
  • Programmatic Advertising
  • Social media advertising (see our Social Media toolkit)

Armed with our Paid media Toolkit, the world's top marketers use our unique approach to develop winning Paid media strategies.

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
Will you be next? over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Get better results

"A goldmine of digital information on digital marketing that can help you get better results"

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

Learn more about Individual and business membership options