Paid media Toolkit

Increase online reach and awareness using targeted paid media

Learn best practices to improve your ROI using Google AdWords, Social media and Display ads

Although organic search and social media are really appealing for for gaining visibility and traffic online at low-cost, they are often lacking in control and fiercely competitive.

What's more, the big-six platforms like Facebook, Google, Instagram LinkedIn, Twitter and Youtube are looking to monetise their platforms, such that they are becoming 'pay-to-play' if you want to maximize visibility and response.

We believe that to maximise the effectiveness of your online marketing, all businesses should review the paid media options available which we feature in detail in our digital media 'cheatsheet'.  If you don't advertise online already, we recommend you start with Google AdWords or Facebook while larger businesses will want to explore the Programmatic options.

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Improve your knowledge of Paid media with our Free guide today

  • How to target your ads effectively
  • Understand and improve Quality Score and Account structure
  • Weekly account review checklist
  • Improve poor quality ads
  • Use the latest Ad extensions

PLUS: with our FREE membership, you'll also get access to these bonus resources;

  • 15+ free guides and templates to get you started
  • Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
  • Join a community of 500k+ marketers
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Create a winning Paid media strategy

Our comprehensive Paid media toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

The ‘big 6 digital marketing platforms’ have now all established comprehensive advertising options which enable sophisticated targeting for businesses and their agencies to exploit.

But paid media can be bewildering because of all the best practices and options available  as new features are added with ‘cool, but confusing’ names and they are often tweaked regularly. Our digital media cheatsheet, available to premium member will demystify the techniques keep you up-to-date with the latest changes and also covers other platforms like Snapchat and Pinterest too.

Our AdWords guide gives detailed guidance on optimising AdWords so that you can ask the best questions of your specialists or agencies to help drive ad ROI.

The techniques we cover best practices for include:

  • Google AdWords and Google Display Network
  • Behavioural retargeting to encourage site visitors to return to your site
  • Affiliate marketing for transactional e-commerce sites using affiliate networks
  • Programmatic Advertising
  • Social media advertising (see our Social Media toolkit)
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Armed with our Paid media Toolkit, the world's top marketers use our unique approach to develop winning Paid media strategies.

How do I get the Paid media Toolkit?

You need to be a paid member to get full access to this toolkit but we offer a free sample to get you started.

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...or take a look at what's included in this Toolkit

For individuals and for companies - of any size and sector

It doesn't matter whether you're an army of one or you work for a global powerhouse (or somewhere in between) - our Toolkits are relevant and have helped marketers just like you. And we've got a subscription to meet your needs and your budget, with dedicated resources for different industry sectors.

Starter Membership

All the essentials for one person

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  • Use the RACE Growth System to create a winning strategy
  • Save time and money by implementing proven best practice
  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

Professional Membership

Unlimited use for your business

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  • Everything in Starter, plus..
  • Advanced best practice for business growth
  • Upskill and develop your marketing team
  • Regular Masterclass webinars from the experts
  • Get dedicated support on your journey
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Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
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