Influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves, with the addition in recent years of video features and new social platforms
Influencer marketing campaigns can pay serious dividends for your business – particularly if you find and connect with the right social influencer. Companies both large and small have enjoyed success with these ultra-modern campaigns, tapping into the potential of social engagement to drive brand awareness, broaden reach, stimulate traffic and boost conversions.
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That being said, influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves,…
Google search results update, LinkedIn's ad tab, Instagram data breach, digital ad complaint increase and Pinterest does Pride Month
This week has seen a few interesting announcements, including the fact that Google is updating how its search results look, impacting the way paid results are showcased.
LinkedIn has announced that it is aiming to improve transparency with a new ad tab for company pages while Facebook is investigating a possible Instagram data breach.
On top of this, the ASA has released data on advert complaints, showing that complaints about digital ads now outpace those about TV adverts.
Finally, Pinterest has revealed some interesting data around Pride Month, as well as some new features to help celebrate it.
Find out more about these stories with our latest news roundup.
Google updates mobile search results
Google is updating the way its search listings look,…
Automated website analysis, custom reports, integrations – you can make it possible implementing APIs into your working processes. Find out how marketers can benefit from API implementation techniques
All of us value time and always try to manage it rationally but I know very few marketers who are happy with how they optimize their working processes. With often insane amounts of data to analyze, we spend hours and hours trying to process and organize the results. Here comes the need to implement automation technique and API is exactly what can help you with this task.
API (application programming interface) is a set of subroutine definitions and functions that lets users access the specific features or components of a tool. API allows you to make requests and get data by using the tool’s interface and integrate the results into your custom programs.
So what’s in it for you? How will API help you deal…
Lush UK has ditched social media to put social back into the hands of its communities but is this a brave move, misguided or something else entirely?
Social media has become such a huge part of our daily lives, as well as an important aspect of marketing. From keeping up with friends and family and growing your audience to becoming an influencer and increasing brand awareness, social media is a powerful tool.
It’s no wonder then that social media users across the globe increased 9% year-on-year, with 3.484 billion people using social networks in 2019. This has led to more brands increasing their use of social media to reach greater audiences and networks have responded to this with tools like shoppable posts.
With social adapting to demand and digital marketing strategies attempting to keep pace, the news that…
How do you go viral without social media?
Lost was created by Jeffrey Lieber, J.J. Abrams and Damon Lindelof, was produced by Bad Robot Productions, and was filmed almost entirely on location in Hawaii. The show was produced by ABC Studios and aired on the ABC network in the US. The show was also distributed across the globe with the UK showing it on Channel 4, which is where I got my hands on it. On top of it's brilliantly intricate (and often convoluted) storytelling, Lost was also known for its innovative nontraditional marketing. This came as a world-spanning alternate reality game (ARG) in 2006 called The Lost Experience.
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The game first began on May 2, 2006, in the United Kingdom, May 3, 2006, in…
Retailers in the UK are still using online merchandising techniques from the last century to try and compete and, in the process, making their jobs and survival much harder
Here’s the problem: UK retailers are under massive competitive and economic pressure. Stores are closing and thousands of jobs are under threat. Online behemoths like Amazon, powered by innovative service delivery and technologies, are steamrolling all in their path.
Yet retailers in the UK are still using online merchandising techniques from the last century to try and compete and, in the process, making their jobs and survival much harder.
Find out how AI-powered applications can deliver solutions to the business challenges and opportunities in online merchandising with our report 'Making the case for AI in online merchandising', written with Apptus.
The product exposure challenge
Let me explain. Product display and merchandising should ensure that the right product is in the…
Reducing customer churn is a powerful strategy. An HBR study found that positive customer experiences are associated with big increases in future revenue. But how do companies stop customer churn?
Customer churn is an expensive problem for businesses. Acquiring a new customer costs at least five times as much as retaining a current one. Meanwhile, existing customers are 60%-70% more likely to make a purchase than new customers. Chasing prospects costs businesses marketing dollars and sales.
Companies are better off spending their money trying to reduce churn by improving customer retention. Many businesses use tools like loyalty programs, customized email responses, or personalized thank you notes to make customers feel valued and important. A recent study by Motista showed that when customers have an emotional connection to a company, they have a…
By performing a content audit, you can find the content that’s working and the rogue content that’s holding you back
Does your blog need a bit of a dusting? Perhaps it needs a total spring clean. If so, it’s time for a content audit.
In 2019, blogs really matter. The better your blog is and the better it performs, the more success your online business will have. For example, blogs improve your relationship with your customers, and they also boost your SEO efforts.
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The problem is that there might be content that’s holding you back. By performing a content audit, you can find the content that’s working and the rogue…
91% of people between the ages of 18 and 34 trust online reviews as much as personal recommendations
When employed correctly, user-generated content (UGC) provides a win-win situation for businesses and consumers alike. The more content real customers create, the less content marketers are responsible for planning. Additionally, UGC is highly trusted by consumers because it comes from people who aren’t associated with the business.
Roughly 91% of people between the ages of 18 and 34 trust online reviews as much as personal recommendations. Considering that we’re currently in the midst of a "consumer trust crisis," according to the 2018 Edelman Trust Barometer, gaining customers’ faith with UGC is more important than ever.
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Rather than stubbornly sticking with broad strategies aimed at increasing general awareness, marketers can make an impact by embracing a targeted approach via 'relevant awareness'
More than 40 brands purchased and ran national television spots that aired during the 2019 Super Bowl. Each advertiser paid at least $5 million per spot - not accounting for the costs associated with producing and shooting a major TV commercial.
What made that investment worthwhile? Well, the ads reached more than 114 million viewers that night. That's certainly impressive on the surface.
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Those eyeballs are great, but a study by Genesis Media found that 90% of consumers are unlikely to buy something associated with a Super Bowl…
