Three ideas to help plan your digital marketing in 2019

With the end of the year on the horizon, as inevitable as night follows day, many people will be looking ahead to 2019 with a host of New Year resolutions: Whilst some claim that these good intentions don’t work, it’s hard to argue that an ambition to get fit, eat well or start a new initiative isn’t a positive way to start the year. New Year resolutions may not always last, but at least people acknowledge that there may be room for improvement in their lives. Good businesses will also be looking for ways to improve and there is already a range of business-critical trends to bear in mind for 2019. As with personal resolutions, professionals are always looking for an…
Last year I made half a dozen resolutions for 2012 as an email marketer. The basic overall theme was to focus more on relating better to people we serve on their terms, be they clients of the company I work for or subscribers to an email newsletter of any of those clients. I don’t know how you did with your resolutions, but here’s my self-assessment of how I did.

1. Stop talking like a rocket scientist

I’d give myself 7 out of 10 on this one. While like to think I’m naturally talented at putting industry terms and complex ideas into frames of reference which people can understand, I still found myself being lazy at times. Who wants to write out ESP or CTA and so on? I’ll tell you, don't confuse the people who most need to understand what…

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