Save up to 50% on annual marketing training memberships

Instagram advertising

What exactly are shoppable posts and how to get your product into the "explore" section?

Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up with new and creative ways to reach their target audience and boost sales while maintaining the entertaining tone of the platform. With 800 million active users during 2017, according to CNBC, Instagram is becoming one of the most popular social networks in the world. Such an inflow of users creates an incredibly attractive pool of potential customers for those savvy businesses that know how to wrap their head around innovation. [si_guide_block id="35932" title="Smarter Instagram marketing guide" description="Our guide to smarter Instagram marketing will help you create an integrated social media marketing strategy that will increase engagement to boost leads and sales."/] In response to brands actively promoting their image and products on the…

In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles

We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every step of the branding process, even social media handles, so it is no surprise that some people are hesitant to take a business name if the social media handles are taken. In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles. Many people don’t realize that, like a domain, a social media handle is a way that potential customers can find your business online. However, like domains, you do not always need an exact match social media handle. [si_guide_block id="82119" title="Download our Free Resource – 10 common social media marketing mistakes" description="Avoid the pitfalls that limit engagement with your…

Instagram's efforts to tackle fake accounts 'not working', marketing budget growth stalls due to Brexit uncertainty, Slack launches new logo and ASA cracking down on influencer sponsored posts

Find out all about some of the big marketing, social media and advertising news from the last week in our latest update.  

Instagram’s crackdown on ‘fake’ accounts not effective

The end of 2018 saw Instagram start it clamp down on “inauthentic” followers after pressure was put on by advertisers. However, data from Points North Group has suggested that Instagram’s efforts have had little effect. Instagram said that it would be using AI to remove fake followers attained through third-party apps. These types of apps are used by some influencers to make their profile look like a good option for advertisers due to high follower counts and engagement. Despite efforts being made to get rid of fake accounts, Points…

If you’re an ecommerce entrepreneur or marketer and want to get more sales from Instagram, you’re in the right place

In this post, we’re going to learn how to turn your Instagram traffic into sales on your ecommerce store. You’ll learn the different types of Instagram sales funnels you can consider and when to use them. And I will show you, practically, how to set them up using different tools. It’s important to consider what happens to a new follower on Instagram once they find your brand because otherwise, you can’t measure the ROI or success of your marketing efforts. The best way to do this is to create sales funnels, measurable and optimizable steps followers are instructed to take once they follow your Instagram account. That…

Why influencer marketing will go from strength to strength this year

If you thought influencer marketing was big in 2016, you thought wrong. At its core, Influencer Marketing is about to explode this year. This year, marketers are doubling down on their influencer marketing efforts, increasing their budgets to include the tactic as a strategic piece of their overall marketing mix. With newer types of marketing methods being introduced each day, influencer marketing is likely to stay in the limelight. A recent survey has it that around 84% marketers have at least one influencer marketing campaign planned for 2017. Simply put, the Influencer marketing is a type of marketing that focuses on using key leaders to drive their brand’s message to the larger market segment. In other words, it helps you concentrate on the central figures in marketing rather than focusing on marketing as a niche. These key leaders can be…

Facebook's updated inbox will allow marketers to manage messages across different Facebook-owned networks on a single platform.

As social has grown, it has diversified. Where once a marketer focused on social media may have just had to manage the company Facebook and Twitter accounts, with LinkedIn on top if they were B2B, now there is an abundance of networks. We can add Instagram, YouTube, Pinterest, Snapchat to the list of major platforms, and then there are Messenger apps likes Facebook Messenger and WhatsApp that also require attention. More niche sites like Reddit, Tumblr, SoundCloud, SlideShare and Imgur may also deserve a social presence, depending on the brand in question. No one ever had success on a social network by quickly setting up a profile, posting a few times and then forgetting about it. To drive results these platforms need constant attention and effort from marketers, so inevitably the increasing number of platforms that…

Dynamic ads can now feature new services and are available on Instagram plus new Custom Audience targeting options

Importance: [rating=4] For Retailers and Travel marketers who can feature products and [rating=5] for all who use Custom Audiences which are also updated Recommended Source: Facebook blog launch commentary We first featured Facebook's launch of Dynamic Product ads in February 2015. They have proved popular with retailers with Facebook reporting that, to date, more than 2.5 billion unique products have been uploaded to Facebook. Now Facebook has changed what it used to call 'Dynamic Product Adverts' to just 'Dynamic adverts' as they are altering them so they can feature more than just your traditional 'products' like shoes, computers or books. Dynamic ads feature things that users are likely interested in after viewing them on a website or adding them to their basket, so they are essentially a form of remarketing or retargeting, where the products people were…