Expert tips for choosing the right Email Marketing Software
Choosing the right email marketing software is tough. There is a jungle of vendors out there and it is often hard to see what all of the vendors exactly do? But before you go out and fire up google for a wild and unsatisfactory search, read on for some crucial tips on the process by Jordie van Rijn.
Jordie is the co-author of the recently published Email Marketing Software Buyer’s Guide, which is officially the biggest research ever on ESP and Marketing automation providers, has some tips for companies starting their selection.
The right order: No cups of coffee based on gut-feeling
Doing through the process in the right order is very important in a selection. The first step is to find out how you will be using the tool. Because only then it becomes clear what to look for in a potential vendor.…
What is Marketing Automation?
Marketing Automation is a talking point. In some form it has been around since the 1980’s, and has been adopted by large multinationals for some time. But it is evolving and growing. It is becoming more relevant for a wider range of business sizes and types. As more and more MA solutions start to appear, it is a great time to be thinking about what might work for your organisation. With that thought it mind, I’ve put together a guide to help you understand the key features, it’s uses and why it might work for you.
A definition of Marketing Automation
From the many definitions available on the internet, I’ve chosen this one from Gleanster as it gives a clear idea of what technologies are included and what the core purpose is.
“Marketing automation software…
Why were these 24 CRM Vendors listed as the top suppliers?
Recommended link: 2015 CRM Market Index Report - A Complete Analysis of Market Leaders CRM (registration required for this free report)
Finding the right CRM vendor can be a minefield since there are so many to choose from and selecting the right CRM system is a major long-term investment and commitment. Procurement activities can include auditing your internal requirements and current CRM; building your business case for capital; writing your CRM specifications; in many cases going through a tendering process (depending on the capital investment and more likely for the public sector); then shortlisting and choosing your vendor. All that effort can take up to 18 months for some companies even before the CRM partner has been selected..
In the past, we have shared CRM and MA posts on how to plan for…