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Is your IT/High Tech business competing online?

With so much competition, you need to stand out

  • Digital disruption has accelerated innovations in digital marketing technology selection.
  • You need to be visible to existing and your future potential customers, instill trust in your IT/high tech brand, and once converted, engage them to retain them and promote advocacy.

The RACE Growth Process is a tried-and-tested methodology to support the growth of IT/High Tech businesses.

  • Apply a planned approach to your IT/high tech company’s marketing to rapidly review, find opportunities, build a high-performing team and develop your marketing strategy to reach, acquire and engage more customers.
  • Smart Insights have marketing solutions for retailers of all sizes

Omnichannel customer lifecycle

Our recommended omnichannel marketing tools for IT/high tech businesses

Structure a plan using the RACE Framework
  • Learn how to structure a comprehensive omnichannel marketing plan, using the Smart Insights RACE planning framework
Define content marketing strategy
  • Learn how to develop a content marketing strategy using our content analysis and planning tools
Define digital value proposition
  • Learn how to craft a powerful Digital Value Proposition (DVP) and how this differs from a brand proposition

Plan your use of new marketing technologies to future-proof your business

Digital Marketing is constantly playing catch up with the latest new tech trends. This means that the only way to get great results from digital marketing and execute a successful digital marketing strategy is to be aware of the latest technology and be actively innovating by putting cutting-edge techniques into practice. Not doing so is a sure fire way to fall behind the competition. The pace of technological change is not just relentless, it is constantly increasing. Where once it may have taken 10 years for a platform to achieve 50% adoption, now it may only be two or three- as you can see from the chart below. As these trends accelerate we could soon enter a time well new technologies decelerate so fast we measure the time for them to reach the masses in weeks and months rather than years and decades. …

New 'SimilarTech' service promises to help marketers compare martech stacks

We love any tool which helps marketers do their jobs better, which is why we created an infographic breaking down 150 of the best marketing tools into 30 different categories. But we aren't the only ones. Some of the folks at SimilarWeb also looked at how to help marketers decide on what marketing tools to use, and came up with a clever new service which they've dubbed 'SimilarTech'. We chatted to Daniel Buchuk, SimilarTech's head of brand and strategy about their new feature, what inspired it and how it works.

As someone involved in the marketing technology industry, what did you make of Scott Brinker’s latest Martech graphic? 

Scott Brinker's market landscape graph is testament to the extraordinary evolution of this industry, featuring featured 350…

What do C-suite level managers think drives their growth?

In our new Chart of the Day feature, we  will share insights to inform your approach to digital marketing. This will include the latest benchmarks of results from digital marketing like conversion or clickthrough rates; consumer and business adoption of digital media and, as in this case, responses from businesses to manage digital transformation In this survey by Forbes Insights, 255 company executives, 65% of which were from the C-suite level were asked about which digital technologies were working best at attracting new customers for their businesses in 2016. Their response shows that social media, Marketing Automation and Digital Advertising all performed well. It is interesting how large the differences are between regions. For example, European execs found digital advertising far less effective than execs in other areas. This is perhaps because ad blocking rates are far high in France and Germany than they…

Expert tips for choosing the right Email Marketing Software

Choosing the right email marketing software is tough. There is a jungle of vendors out there and it is often hard to see what all of the vendors exactly do? But before you go out and fire up google for a wild and unsatisfactory search, read on for some crucial tips on the process by Jordie van Rijn. Jordie is the co-author of the recently published Email Marketing Software Buyer’s Guide, which is officially the biggest research ever on ESP and Marketing automation providers, has some tips for companies starting their selection.

The right order: No cups of coffee based on gut-feeling

Doing through the process in the right order is very important in a selection. The first step is to find out how you will be using the tool. Because only then it becomes clear what to look for in a potential vendor.…

What is Marketing Automation?

Marketing Automation is a talking point.  In some form it has been around since the 1980’s, and has been adopted by large multinationals for some time.  But it is evolving and growing.  It is becoming more relevant for a wider range of business sizes and types.  As more and more MA solutions start to appear, it is a great time to be thinking about what might work for your organisation. With that thought it mind, I’ve put together a guide to help you understand the key features, it’s uses and why it might work for you.  

A definition of Marketing Automation

From the many definitions available on the internet, I’ve chosen this one from Gleanster as it gives a clear idea of what technologies are included and what the core purpose is. “Marketing automation software…

Why were these 24 CRM Vendors listed as the top suppliers?

Value: [rating=4] Recommended link: 2015 CRM Market Index Report - A Complete Analysis of Market Leaders CRM (registration required for this free report) Finding the right CRM vendor can be a minefield since there are so many to choose from and selecting the right CRM system is a major long-term investment and commitment. Procurement activities can include auditing your internal requirements and current CRM; building your business case for capital; writing your CRM specifications; in many cases going through a tendering process (depending on the capital investment and more likely for the public sector); then shortlisting and choosing your vendor.  All that effort can take up to 18 months for some companies even before the CRM partner has been selected.. In the past, we have shared CRM and MA posts on how to plan for…