Why were these 24 CRM Vendors listed as the top suppliers?
Recommended link: 2015 CRM Market Index Report - A Complete Analysis of Market Leaders CRM (registration required for this free report)
Finding the right CRM vendor can be a minefield since there are so many to choose from and selecting the right CRM system is a major long-term investment and commitment. Procurement activities can include auditing your internal requirements and current CRM; building your business case for capital; writing your CRM specifications; in many cases going through a tendering process (depending on the capital investment and more likely for the public sector); then shortlisting and choosing your vendor. All that effort can take up to 18 months for some companies even before the CRM partner has been selected..
In the past, we have shared CRM and MA posts on how to plan for…