Chart of the Week: 87% of business video views take place on desktop but what types of videos are people engaging with?

Video marketing is highly engaging and increasing in popularity, especially with the ability to share and view them via social media platforms. In fact, people are more likely to choose video over other forms of content, with 72% of people saying they’d rather use video to learn about a product or service if it is on a page alongside text. As well as being engaging, video can also help influence decisions in both B2B and B2C industries. Research from Wyzowl reveals that 79% of people have been convinced to buy a piece of software or an app by watching a video. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing…

Video marketing is no longer something to 'dabble in' if there are extra resources available. It is essential for businesses, both small and large, across all industries to have video marketing as part of their overall digital marketing strategy because consumers are engaging video more than ever

Video consumption is on an upward trend and savvy brands have been incorporating video into their marketing strategy. In a recent study, Hubspot reported that 80% of users were able to recall a video ad that they viewed in the past 30 days. If this data excites you, it should! But there is more to video marketing than recording footage and uploading it to the Internet. To help you maximize your video marketing ROI, check that you’re not making any of the following video marketing mistakes. [si_guide_block id=23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide…

Five ways to supercharge your Facebook video ad campaigns for your brand

Facebook is now pretty much a ubiquitous presence in many of our lives. The platform now has over 1.65 billion monthly users and is considered so influential that it was even accused of affecting the outcome of the US presidential election. What’s been fascinating to see is how Facebook has evolved as a mobile + video-first platform over the last couple of years. Of the 1+ billion people on Facebook every day, 100 million hours of video is consumed. Emerging social apps such as Snapchat have redefined how video is consumed on mobile (from clunky and expensive to quick and informal) and Facebook themselves point to the 2015 ALS ice bucket challenge as a turning point for social video proliferation. The trend proved just how simple and easy it was for anyone to upload video online, whether it was…

Plus 4 examples of videos aligned with business goals

We find that many of our B2B clients have a lack of confidence about their businesses suitability to video (or should that be the other way around?). They think that in order for a product to work in a video it needs to be entertaining in itself. But that is just not true - there are plenty of stories behind every business that are best communicated using video. In many cases it is often easier with B2B as the target customer is often more clearly defined and understood. What is more complicated with B2B video is that marketers need to work harder to convince a number of decision makers in an organisation. Here is an example of how we used 2 short videos to increase a B2B clients website by 10% - it only took 1 month to achieve this…

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