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Live Video

Video is thought to be one of the best forms of content when it comes to generating engagement and leads

Over the last few years, video has been all the rage in social media marketing. In fact, video is pretty much taking over the Internet as a whole. It is expected that as early as 2020, online videos will make up over 80% of all consumer internet traffic and even more so in certain countries in the world (for example, 85% in the US). Video is thought to be one of the best forms of content when it comes to generating engagement and leads. So, how can you start leveraging video in your marketing strategy, particularly on social media? In this blog post, I’m going to show you how to create amazing social media videos that get results. [si_guide_block id="13290" title="Download our Premium Resource – Social media marketing…

Twitter gives brands the opportunity to reach niche audiences through video

As video continues to take over social media as the preferred mode of content and live streaming has grown rapidly over the past year as a key part of many leading brands marketing strategies. Video allows for a new dimension of real-time engagement, giving your brand more personality and emotion. Brands are increasingly using live streaming to reach audiences. Its importance has grown significantly thanks to social platforms such as Facebook, YouTube and Snapchat. Twitter has ramped up their video effort this year. In May, Twitter announced it would be live streaming video 24 hours a day, 7 days a week inside its app and desktop site. Video is now Twitter’s largest revenue-generating ad format partnering with key brands such as BuzzFeed, The Verge and Bloomberg. Other major news channels such as BBC have seen the value in live…

Live video presents major opportunities for social media marketers to better engage their audience.

Live videos and streaming are gaining an incredible amount of traction right now. Several of the most common platforms for interacting with live audiences include YouTube, Twitch, Facebook Live and Periscope. You’d be forgiven for thinking these platforms primarily cater to consumers. While there are lots of people using live video to share their lives and personal updates with friends and family, the medium has the potential to be so much more. Live video marketing is also gaining traction, especially thanks to Facebook Live. If you’ve been on Facebook at all in the last month, you’ve probably come across a live video feed or one of those live polls that show real-time updates of results. Brands are competing with one another to come up with engaging live video content. It seems to be catching on, but is that happening simply…

Five ways to supercharge your Facebook video ad campaigns for your brand

Facebook is now pretty much a ubiquitous presence in many of our lives. The platform now has over 1.65 billion monthly users and is considered so influential that it was even accused of affecting the outcome of the US presidential election. What’s been fascinating to see is how Facebook has evolved as a mobile + video-first platform over the last couple of years. Of the 1+ billion people on Facebook every day, 100 million hours of video is consumed. Emerging social apps such as Snapchat have redefined how video is consumed on mobile (from clunky and expensive to quick and informal) and Facebook themselves point to the 2015 ALS ice bucket challenge as a turning point for social video proliferation. The trend proved just how simple and easy it was for anyone to upload video online, whether it was…

How a watermelon got 500 times more views than the President of the United States: Why Live Video offers a massive opportunity for brands willing to be creative

Live video streaming found its footing nearly a decade ago when sites like Livestream and Ustream emerged. However, back then, brand marketers felt lukewarm about the technology — bandwidth was limited, audiences were extremely niche, and the stakes of live broadcasting seemed too high. But now, with Facebook pushing the option to its huge user base, YouTube announcing the integration of mobile live streaming on its platform, and news outlets like Wall Street Journal, NBC, CBS, and Fox News trying their hand at it, brands are having a hard time resisting this now-viable marketing avenue. In fact, a recent poll found that 44 percent of executives live-streamed an event in 2015, while another 20 percent plan to…

Video already makes up 70% of global internet traffic, but this is set to increase still further.

To state the obvious, video is already an extremely popular content medium.  But far from plateauing, online video it set to continue its rapid growth. By 2020 it's set to reach an overwhelming 80% share of all global internet traffic. This trend is propelled by two key factors. Firstly there is the growing popularity of on-demand video. Then there is the increasing popularity of video-based social media. This doesn't just mean YouTube. Facebook's push of live video as well as uploaded video, and Snapchat's and Instagram popularity (both of which now involve video) mean increasing views of video content from social platforms. Marketers need to take advantage these trends, and utilise video- whether for marketing or advertising. Exploiting the incredible prominence Facebook is currently giving live video at the moment looks like a promising tactic at the moment…