Best practices for successful B2B corporate video campaigns
Online video marketing has come a long way in a relatively short space of time. What started out as secretly watching YouTube clips in your room or furtively sneaking a peek on your work computer has quickly developed into a practice suitable for the boardroom. In fact, a recent Forbes report stated that the majority of CEOs now prefer to watch a video than other types of content if both are on the same webpage.
Consequently, there’s been an upward trend in video marketing for B2B businesses, in both effectiveness and popularity. However, B2B video marketing campaigns have been slow to shake off their boring, corporate image, which consists of them focusing solely on their product or service with stiff, emotionless campaigns. Here are 7 examples of companies where brands have added personality to corporate video, we particularly like the approaches that Intel…
Plus 4 examples of videos aligned with business goals
We find that many of our B2B clients have a lack of confidence about their businesses suitability to video (or should that be the other way around?).
They think that in order for a product to work in a video it needs to be entertaining in itself. But that is just not true - there are plenty of stories behind every business that are best communicated using video.
In many cases it is often easier with B2B as the target customer is often more clearly defined and understood. What is more complicated with B2B video is that marketers need to work harder to convince a number of decision makers in an organisation.
Here is an example of how we used 2 short videos to increase a B2B clients website by 10% - it only took 1 month to achieve this…