Video marketing is no longer something to 'dabble in' if there are extra resources available. It is essential for businesses, both small and large, across all industries to have video marketing as part of their overall digital marketing strategy because consumers are engaging video more than ever

Video consumption is on an upward trend and savvy brands have been incorporating video into their marketing strategy. In a recent study, Hubspot reported that 80% of users were able to recall a video ad that they viewed in the past 30 days. If this data excites you, it should! But there is more to video marketing than recording footage and uploading it to the Internet. To help you maximize your video marketing ROI, check that you’re not making any of the following video marketing mistakes. [si_guide_block id=23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide…

Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition

Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer just a nice to have; they’re a core medium through which to build awareness of your brand and to prime future conversions. The ROI of video marketing is clear, as shown in recent articles by Smart Insights and Wordstream. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services."/] Here are…

Chart of the Week: Most marketers say that video content as a marketing tool is becoming more important and more are reporting greater satisfaction in its results

We all know that video content is effective and resonates well with an audience. In fact, for the fifth row in a year, marketers have said that video as a form of marketing or sales content is becoming more important. 83% of respondents to Demand Metric’s report ‘The State of Video Marketing 2018’ said that video is increasing in importance, showing that brands need to include video in their marketing strategies or risk getting left behind. In fact, only 5% of respondents said that video as a form of marketing content is becoming less important, which could suggest that they are making use of other forms of content going forward.

How…

Plus examples of what make an effective explainer video

Oscar Wilde used to say that experience is the name we give to our mistakes. However,  you don’t need to be as seasoned as good ol’ Oscar to know that. When it comes to video marketing, you can’t afford to make those mistakes in the first place. Especially when it comes to creating explainer videos. Developing explainer videos capable of summing up who you are in under 90 secs can be truly challenging. You can’t go into it blindfolded and full-out swinging – you need to have some certainties from the get go. But before diving into the specifics and giving you some much-needed insight on the things that you should never do, there’s a question that perhaps you might be asking yourself right now:

Where exactly do explainer videos fit into my marketing strategy?

Well,…

Which explainer video animation style is right for your business?

There has been a boom in the use of animated video in digital marketing. When executed well-animated videos can engage audiences through high quality content, SEO benefits and give an excellent way to communicate a large amount of information to your audience in a small amount of time. Explainer videos are an increasingly popular form of content marketing which tell a story explaining visually how a product or brand helps different personas. In this post I start by  giving some tips to help create 'explainers' and then give examples of effective explainers.

9 tips for animated video planning

You can hire freelancers, a small creative agency or an animation production studio or even use some online DIY animation tools. All of them have different budget's, time scales and outcomes so when you are considering your animated video, here's some things to consider. 1. Do you want…

8 tips on how to plan and execute your animated video to support conversion

A tailored marketing video can engage potential customers and start them on their journey through your sales funnel. Since there’s a lot to harmonize on your website and across your marketing channels; often irrelevant, complex and tedious information will drive your visitors away. A video can take the place of text and provide a far more appealing method for communicating with prospective customers. 1.Target your market Appealing to the right consumers with your online content is crucial. An animated explainer video placed across your online platforms can be highly effective at achieving this.  A tailored animation can captivate your audience immediately and tell them about your product or service in an engaging way. Whether your video is viewed on your landing page, on a streaming site like Vimeo, or on one of your social networks, including the right content and style will…

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