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How influencer marketing can fail if you chose the wrong influencer, channel of promotion and don't understand the audience you're targeting

Question: would you rather spend thousands (or even hundreds of thousands) for an influencer with 1m+ followers on social media or web traffic but has much lower brand loyalty and even less public trust, or spread your budget across many smaller micro/nano influencers whose reach online is less but following much more loyal? First, let's look at some influencer marketing stats... 80% of marketers find influencer marketing to be an effective strategy. 89% of marketers say that influencer marketing offers ROI that is comparable to, or better than, other marketing channels. 61% of marketers agree that finding the best influencers for a campaign is a big challenge. On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing. …

These influencer marketing predictions will help you make more informed choices this year

With 2019 already roaring to a start, we want to give brands and influencers a leg up on the competition. So we've compiled a list of the top influencer marketing predictions that will rule 2019. Let's take a look.

1. Brands will be focussing more and more on video content in 2019

Why is video still the king? Because videos are more engaging and authentic than all other forms of content. [si_guide_block id="27934" title="Download our Individual Member Resource – Influencer outreach guide for marketing professionals" description="This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach, that’s Twitter, LinkedIn, Facebook and more."/] Authenticity has, undoubtedly, been one of the key drivers of the success and popularity of influencer marketing. It’s the predominant reason why people do not trust traditional advertising…

Travel brands must select the right influencers to work with in order to see the best results and create effective stories

Working with influencers can propel a travel campaign forward and help your company reach its audience more effectively. But when you pick an influencer to work with, you are aligning their brand with your own, this is why it's incredibly important to choose the right individuals to work with. This can mean selecting influencers is a daunting prospect, especially if you have little or no experience of working in this way. One of the biggest mistakes that first-timers make is not doing enough research into influencers before choosing who to work with. [si_guide_block id="35932" title="Download our Individual Member Resource – Smarter Instagram marketing guide" description="Our Smarter Instagram marketing guide will help you tap into the consumer activity on Instagram to use it to grow your business."/] It’s simply not enough to select the…

Influencers are trusted by millions of consumers, and marketers leverage their persuasiveness to engage customers

For most people, modern life is unimaginable without social media. With brands vying for the maximum number of views, social media has become the go-to platform when it comes to launching and promoting products. Influencer marketing is a byproduct of this phenomenon, with companies turning to Instagram, Facebook, YouTube and Twitter stars to influence their target audience’s purchase decisions. [si_guide_block id="27934" title="Download our Individual Member Resource – Influencer outreach guide for marketing professionals" description="Engaging influencers is now a key marketing tactic to expand your reach and awareness through integrating with your content marketing, social media and SEO activities. This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach."/] To cut a long story short, influencers are trusted by millions of consumers, and marketers leverage their persuasiveness…

When influencer marketing and branded content work together, both sides benefit in the end

Influencer marketing and branded content: They’re useful tools on their own, but they are far more effective within a strategy that treats them as complementary pieces of a stronger whole. Unfortunately, advocates for influencer marketing and branded content tend to see one another as adversaries. The first group champions influencer marketing’s ability to give a brand street cred with third-party associations. As little as people sometimes trust brands, an endorsement from an influencer can go a long way toward building audience trust, and for niche audiences and micro-influencers, the effect is even more pronounced. [si_guide_block id="27934" title="Download our Individual Member Resource – Influencer outreach guide for marketing professionals" description="This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach, that’s Twitter, LinkedIn, Facebook and more."/] Lovers of branded content, however, believe that…

Chart of the Week: The majority of marketers find influencer marketing to be an effective strategy, but it doesn’t come without its challenges

Influencer marketing has become a popular tactic for a number of brands, whether they’re using well-known names or micro-influencers. In fact, according to new research from Mediakix, 80% of marketers find influencer marketing to be an effective strategy. Almost half of marketers (45%) said they find influencer marketing effective, with a further 35% saying they find it very effective. In comparison, only 5% said influencer marketing was an ineffective tactic, while15% were neutral on the topic. This suggests that getting your influencer marketing campaign right - finding the right people to work with, promoting the best products or services and having them share content across channels that suit your audience – can help you…

Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail

Consumers are no longer paying attention to billboards when they want to know more about brands. Advertising has moved far away from that. In today’s digital world, everyone is looking for recommendations and reviews on the internet. This is why influencer marketing is creating such a buzz. Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail. So, it’s only natural that advertisers are lining up to collaborate with influencers. But what is the return on investment (ROI) that you can expect from influencer marketing? There are lots of factors you need to take into consideration. To give you a better idea about the ROI of influencer marketing, let’s take a look at the numbers. A study…

‘A trusted referral influences people more than the best broadcast message’ - Mark Zuckerberg

Influencer marketing has heavily been under the spotlight in the past couple of years, with the rise of social media usage by millennials trying to promote brand and products that they seem to believe it.

Since influencer marketing is a fairly new domain of digital marketing, questions around its regulation, monitoring and revenue stream always come up as topics of debate. Perhaps, it's not immediately as clear as the other areas of digital marketing, in terms of how influencers make money or whether they should be making money at all.

[si_guide_block id="27934" title="Influencer Outreach Guide" description="Engaging influencers is now a key marketing tactic to expand your reach and awareness through integrating with your content marketing, social media and SEO activities.This practical guide shows you how to use tools to…

Between 2015 and now, Google searches for "influencer marketing" have increased by more than 80%

2018 has definitely been the year of the influencer. In a world where consumers turn a blind eye to traditional marketing content, influencer marketing helps to break the ice. Organic influencer content helps to get brand messages across to consumers better than ever. Consider product reviews from influencers, for instance. 67% of marketers have found such content to be very effective in influencing the purchase decisions of consumers. Quite frankly, that impressive number shouldn’t come as a surprise. 60% of consumers have found blog reviews and social media posts useful when shopping in a store. So, it makes sense to invest in influencer marketing and reap its benefits for the growth of…

In the past couple of years, the popularity of influencer marketing has seen a meteoric rise

You can expect this trend to continue. In fact, in a study by Tomoson, influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search, and email marketing. 59% of marketers plan to increase their influencer marketing budgets over the next 12 months. But even as influencer marketing enters the mainstream, and more businesses see it as an essential part of their marketing strategy, marketers now have a new challenge ahead of them. Like any other marketing activity, significant money and resources go into the execution of an influencer program. So it shouldn’t come as a surprise that marketers are now closely looking at the performance of their influencer marketing campaigns to make sure…