While WordPress makes it easy to create a blog or website for everyone for free, it’s not always that easy and often webmasters end up making several mistakes
WordPress is one of the most trusted platforms for creating a website. Many people prefer this CMS when it comes to creating different types of websites, whether it's a blog, Q&A website, portfolio website, or an e-commerce website. WordPress offers good features for building and customizing websites, making it an easy-to-use option.
While WordPress makes it easy to create a blog or website for everyone for free, it’s not always that easy and often webmasters end up making several mistakes. Due to these WordPress website mistakes, you can fail to get the desired results with your site. Even savvy WordPress users, who have been using it for years can make mistakes.
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A five-step plan to marketing productivity
One of the recurring observations I’ve found in all the different roles and organizations in which I’ve worked is the inconsistency of marketing planning. In some companies, planning was conducted on an ad hoc basis, whilst in others, there was no discernable plan at all! As an idealistic marketing graduate coming into the workforce this came as a surprise: how can marketers operate effectively in the absence of a joined-up, integrated plan?
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Many years on and I’ve come to understand that the reality is that marketing planning is difficult and not everyone knows how to do it properly. They may also lack the time and space to put something together. In larger organizations, the complexity…
Digital marketers need experience-based metrics
If you’ve been a digital marketer for more than a quarter, you know your key performance metrics by heart - things like Cost Per Acquisition (CPA), Marketing Qualified Leads (MQLs), Return on Ad Spend (ROAS) and, of course, Conversion Rate (CR). These are what I call the ‘hard’ marketing metrics - the ones associated with money.
But there are other ‘soft’ metrics you should be tracking as well - ones related to the customer experience you’re providing. Why? Because they represent the feelings that ultimately cause your visitors to click that call to action or complete a purchase.
It has become increasingly clear over the past few years that fast-changing consumer expectations and rapid technological advances have raised the bar. ‘Good enough’ no longer is. To survive - and, ideally, thrive - you need to know…
Whether you’re buying dedicated solo emails, newsletter sponsorships, or native email ads, email advertising is consistently the king of ROI for generating new leads and customers
Just how much bang for your buck can you expect to get out of email marketing campaigns? According to one study, each dollar invested in email campaigns yields $44 on average in return. Also, consider that 91% of users like getting emails from companies they do business with, and it’s clear why email is the largest source of new revenue for 59% of marketers.
One of the most overlooked but best ways to acquire new leads and customers to market to via email is — surprise, surprise — email advertising. That’s because prospects who initially engage with your brand in the email medium tend to purchase at far higher rates in this same medium compared…
The right vendor depends on your own personal requirements
Marketing Automation vendors are not one-size-fits-all. It is important that you choose the right vendor for your specific business requirements as B2B companies have more complex and longer buyer journeys and more people involved in the buying process. Your Marketing Automation platform selection should focus on finding the best fit with your business plans, resources and company culture. There are several ways to navigate the selection process, including a formal RFP (Request for Proposal) for shortlisting vendors to running in depth demonstrations. Here are six steps that will help you in this process.
1. Define Your Business Goals
In order to know what a Marketing Automation vendor should be able to deliver in terms of features and service, it is important to clearly define the business challenges or opportunities that you are facing. Describe the gap between the current situation and the desired state.…
It is estimated that this year ad fraud will see $5.8 billion from advertisers, showing the growing issue
It comes as no surprise that ad fraud has grown into an increasingly huge problem for brands and the digital advertising industry as a whole. This year alone, it is estimated that fraudsters will steal $5.8b from advertisers in a variety of different schemes that, despite the industry’s best defensive efforts, still manage to slip past the technology specifically designed to circumvent these growing issues.
As platforms such as audio and CTV/OTT become more and more in-demand for advertisers, the amount of fraudulent of illegitimate inventory is expanding in tandem, creating a seemingly defeated situation for strategies aimed at diminishing each of these loopholes.
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It’s important to follow best practices when presenting your user tests findings to your stakeholders and colleagues. Here’s how to do this.
You’ve done all the logistical work — creating user profiles, recruiting representative users, running your test, and collecting reams of data. Now it’s time to share what you’ve learned.
But, unless you want to make peoples’ eyes gloss over, you’ll need to make sure your ‘insights’ report really resonates with your audience. Accomplish this by following these five guidelines and you’ll soon grow your influence in your organization.
1. Provide key background information
Before you present your findings, be sure to ‘set the stage’. Summarize things like:
What site/app/product was tested.
Why it was tested (your study goals).
Who participated in the test (the users).
How it was tested (the methodology).
Without this context, and especially the ‘why’ explanation, your audience may not pay attention to what you say next.
Only then, after you…
Marketers need to become even more agile to reach their audience with the right message, at the right time and through the right channel
The world of DevOps is evolving, with more and more enterprises integrating this approach into their overall operations. This does wonders for the technical operations of your business. But it is also useful for marketers as well.
The point of DevOps is to increase efficiency, productivity and agility. It streamlines the build, development and launch process, infusing key data and insights into each step.
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Marketers can learn a thing or two from this shifting mindset. Marketers need to become even more agile to reach their audience with the right message, at the right time and through the right channel.
DevOps requires…
Semantic search is a data retrieval method where user intent and resources are represented in a semantic model. So what do you need to know about it?
Semantic search is not a new concept in the SEO industry but many digital marketers are still confused about what it is and what to do about it.
What is semantic search (also referred to as "semantic SEO") and how can it help improve organic search visibility?
Here's what digital marketers should know about semantic search.
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What is semantic search?
Semantic search is a data retrieval method where user intent and resources are represented in a semantic model, i.e. a hierarchy among concepts as well relationships (connectivity) among concepts and entities…
Social signals may not be a confirmed ranking factor for Google yet, but there are plenty of reasons to use social media to support your SEO strategy
While Google has yet to confirm that social media signals (Facebook likes, Twitter tweets, Pinterest pins, etc.) are a ranking factor for its search engine algorithm, there are still ample reasons to use social platforms to support and diversify your SEO strategies.
Why? Well, when you look at the most influential ranking factors behind Google Search, many of them are human-centered variables that go well beyond content and keywords. A recent study from SEMrush shares compelling insights behind some of those ranking factors, such as the importance of direct website traffic and user engagement, and how those variables influence search rankings.
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