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*New Individual Annual members only. Valid until 31st August 2019. Read More... Terms and Conditions This offer gives you 50% off our RRP price of Individual Membership (12x monthly payments) subscription. Membership must be paid in full upon sign-up for the year ahead and gives you unlimited access to all individual-level resources. Membership renews on the anniversary of your purchase and remains the same price for every consecutive year you remain a member. If you choose to cancel your membership, or let your membership lapse, we cannot guarantee the same offer. Offer ends 31.08.19. New Individual annual members only.

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You need landing pages - great, high-performing landing pages that convert a high percentage of visitors.

You need to capture leads. You need customers. In other words: you need landing pages. Great, high-performing landing pages that convert a high percentage of visitors. But consider this: The average conversion rate of landing pages is 2.35%. How can you create your landing page to exceed this average and convert at a far higher conversion rate? For instance, how can you be in the top 10 achieving 11.45% and above? To start with, you need to follow landing page best practices to make sure you’re starting with great a design – that’s one of the most important steps in developing a high-converting page. [si_guide_block id="5690" title="Download our Individual Member Resource – 7 steps to creating high-converting landing pages" description="The guide has over…

Learn how we updated and improved our key membership pages to increase conversion and improve the quality of leads with simple customer-centric copy changes

To stay ahead of the competition, you need to keep monitoring and reviewing your key sales pages - are they converting, how much is it costing per user to convert and how can you improve conversions? At Smart Insights, we'll hold our hands up and admit our key Business Membership sales pages were due an update and so we started work on these at the beginning of the year. Here's how it went...

The problem

We had four landing pages that were designed to describe the value proposition of Business Membership and direct users to relevant pages to find out more: The overall generic filter page that is used to capture leads who would like to learn more about the different types of Business Membership, without delving too deep into…

Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools

One of the biggest updates recently - besides Google's algorithm update - is the news that the search engine will be changing how search results are displayed, which could drastically affect traffic numbers. Other stories have seen Instagram be announced at the fastest growing brand in terms of value, topping Amazon. When it comes to in-app ads, video has been found to be the most engaging in a new study. Facebook has faced more protests about its censorship of female nipples but the platform has now agreed to meet anti-censorship groups to discuss the issue. YouTube has followed in Facebook's steps to take a harsher stance on white supremacist and Holocaust denier content. Finally, TikTok is reportedly testing new tools that…

Discover how AWA digital defied "best practice" to drive up conversion rates for a global car rental company

Discover Car Hire, a fast-growing car rental comparison and booking site, came to conversion rate optimization (CRO) agency AWA digital for help increasing the profitability of their website. To Discover Car Hire, "profitability" meant an increase to both conversion rates and average revenue per session (RPS). Car rental sales are always important, but most of the RPS boost came from their highly profitable upsells, so maximizing uptake of these was key to getting the best ROI. Using their proven methodology, AWA started the deep research that defines its process before creating a roadmap of hypotheses and split tests. [si_guide_block id="27373" title="Website conversion optimization planner" description="Stop losing valuable leads and sales. Use our website conversion optimization planner to map out your next project and ensure you're getting the most of our your…

CRO is an underrepresented specialty in today’s marketing industry and because of a general lack of understanding about the field of work, it often loses out

I attend and speak at some of the best digital marketing conferences all over the world and I can count on one hand, the number of sessions I’ve seen that offered quality content about Conversion Rate Optimization (CRO). This marketing specialization always seems to fly under the radar in marketing circles. [si_guide_block id="27373" title="Download our Premium Resource – Website conversion optimization planner" description="Plan structured tests and experiments to improve results from your site."/] Yes, there are a number of great websites and resources dedicated to CRO. There are also some excellent CRO-specific conferences out there and I’ve attended most of them - but the real problem is this: The only people talking about conversion rate optimization are CRO experts at CRO conferences and CRO bloggers on CRO-specific websites.…

Sharing content early or deleted pages still indexing can affect your site rankings. Here's how to remove your content from Google

Having written a lot of blogs around how to get your website rank higher on Google, we’re not surprised when we are asked this question: "How can I remove my site, or a part of it, from Google?" If you’re scratching your head trying to get yourself to rank higher, this question might puzzle you. Although, your being here implies you’re actually scratching your head for the opposite reason. [si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="Our comprehensive guide to Search Engine Optimisation best practices isn't just for SEOs, the clear explanations mean that it can be used by marketers to ask the right questions to boost their SEO."/] For the uninitiated, there are a number of reasons why you might want to delist your content from Google, including: Some information…

Progressive e-commerce brands are now rushing to leverage new gen functionality to create a highly visual shopping experience for customers

Image searches may still constitute a fraction of the total search volume on Google. But visual-heavy social media networks are already a "favourite" among avid shoppers. According to Pinterest  – a platform where an estimated 600 million monthly searches are performed through the visual Lens functionality  –  the majority of users come to the platform in a buying-state-of-mind. Some 87% of users said that the platform helped them make a purchase decision, 93% use Pinterest to plan purchases and an average shopper referred from Pinterest spends $50 per order. [si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="Our comprehensive guide to Search Engine Optimisation best practices isn't just for SEOs, the clear explanations mean that it can be used by marketers to…

Social communities are the new conversion tools on the market

Social media can be an extremely powerful tool that can affect your conversion rate significantly. Done right, you’ll be hitting your goal conversion rate in no time. However, there are tricks of every trade, social media networks like Facebook and Twitter are not the most effective conversion tools anymore. So how about building your own personal social community? Driving traffic is not enough, you need the right tools to charm those visitors and turn them into customers. [si_quick_block id="49146" title="Digital media options cheatsheet" description="Use our cheatsheet to quickly see how social media platforms have changed over time and a detailed list of their capabilities."] Building your own social community will strengthen the relationship with your existing customers and affect the conversion rate significantly. Ultimately you will have more ways to engage with your customers and relevancy of your conversions.  Check out a few ways the…

Examples and tools for building in social proof for retail and travel websites

We all, in varying degrees, look to others for advice and reassurance to reduce risk and uncertainty. In everyday life, as well as when online shopping. Often, without even realizing, we’re gently nudged along on the customer journey with social proof. This can start with something as simple as liking an Instagram post, clicking on the link in bio, followed by a trip to the website, shopping cart and straight through check-out, faster than we can say #microinfluencer. ‘The social proof heuristic is a psychological and social phenomenon whereby we, as consumers, look for behavioural guidance when we’re unsure, or in an unclear, unfamiliar, or ambiguous situation.  The greater the number of people who find any idea correct, the more a given individual will perceive the idea to be correct.’  Robert Cialdini PhD…

Essential CRO and SEO advice for small new e-commerce businesses

In the past couple of years, we have seen a boom in e-commerce websites that have managed to sell their products without necessarily bringing something new to the table. But e-commerce is a growing sector that will continue to see increases in the coming years. That only means one thing: the competition will grow exponentially in the future. Millions of websites sell their products in the online medium, using its accessibility and ease of use to draw the attention of customers. This will make innovation a necessity. In this highly competitive world, your product landing page and presentation can make or break your business. Learning how to optimize it for both your consumers and search engines is vital to thriving in the crowded market of e-commerce. A great product is just half the battle. The rest is making sure that the entire world…

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Start your Digital Marketing Plan today with our Free membership.

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  • FREE digital marketing plan templates
  • FREE alerts on the latest developments