You should strive to add concierge-level service to your e-commerce website’s user experience
We all want to be cared for.
On a business trip to Winnipeg, Canada, Michael Scott’s character in the popular sitcom ‘The Office’ is over-the-moon excited to learn that his hotel has a concierge (a concierge is a hotel employee whose job it is to assist guests with their every need). If you’ve seen the episode, you know that later that evening the concierge’s services far exceed his logistical support needs.
It’s human nature to want to be cared for, especially in this often impersonal world. So you should strive to add concierge-level service to your e-commerce website’s user experience. To make your service ubiquitous and consistent, you should extend this higher level of service to your other customer contact channels.
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There’s more to backlinks than link building and understanding this can help your site see the best results
By now, we are all pretty aware of the importance of backlinks and link building. In fact, it’s probably fair to say that any SEO strategy that doesn’t prioritize building backlinks, is one that will struggle to yield any long-term success.
A cornerstone of SEO, link building is an absolute must for brands aiming to improve organic search rankings and maximize online visibility. Backlinks are still one of the most important SEO ranking signals, and actually, they correlate more with top-ranking pages than any other ranking factor.
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The theory, principles and practices of agile ways of working
Over the last few years, I have consistently heard and seen references to the terms ‘agile’ and ‘scrum’, most notably in a technology and project management context. However, more recently this has found its way into mainstream working environments, and I’ve noticed more and more people talking about agile in memos, emails and even job ads. Take this example from a leading financial services provider:
“Our organization is currently embarking on a significant move towards more agile ways of working, giving our colleagues more accountable freedom than ever before and far more opportunity to make a difference to our customer experiences”.
But what does ‘agile working’ mean and why has this become so prominent?
A history 80 years in the making
‘Agile’ is a mindset, a set of beliefs, principles and way of thinking. In the early 2000s, Carol Dweck popularized…
PR is all about storytelling, but to do this effectively, you need to keep up to date with the latest channels and tactics.
As multifaceted as it is, PR revolves around one central idea: storytelling. It’s our job to craft stories that connect and inspire — and to deploy those stories through mass communication channels. The challenge is that these channels are constantly shifting with generational and societal trends, interests, and preferences.
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As an industry, we’re tasked with staying on top of — and even ahead of — the changing communications landscape to continue delivering effective messages to audiences.
A dynamic landscape
Before we…
Increase leads and sales by using our full range of recommended tools and techniques to audit your content marketing effectiveness
Many content audits are limited by just reviewing SEO or making an inventory of existing content. These are both important, but to improve your content to make it more valuable to your business AND your audience, we recommend a complete 360-degree content audit covering all aspects of content effectiveness.
Our content audit is different since it helps you get more value from your content by improving each of these crucial elements of content effectiveness:
SEO – increase rankings and technical quality of content for SEO
Content coverage – a traditional inventory of types of content to identify new content needed.
Impact of content on leads and sales by integrating Google Analytics data and reviewing UX to make improvements to calls-to-action.
Content mapping to personas through the customer journey.
Audience opinions and feedback…
The concept of caution in digital marketing
We’d like to hazard a reasonable guess and assume that not many people reading this article are trained soldiers. It’s likely that none of us has actually seen battle at all unless it’s at home when the toilet seat is left up! (But that’s a whole different conversation.)
So when we talk about the concept of firing bullets, then cannonballs in a business setting it’s totally reasonable to expect a sea of blank faces and some uncomfortable muttering about confusing metaphors.
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However, the concept of firing bullets first, and then cannonballs, is a critical element of business in general, and more specifically, of digital marketing.
Defining the concept of bullets then cannonballs
While we’d love to lay claim to this exceptional…
If you’re not measuring what happens after your visitors buy, you’re missing the additional revenues that these metrics drive
Many e-commerce stores seem to have a ‘one and done’ approach. They focus all their time and marketing dollars on getting prospects to their door, convincing them to shop, then getting them to buy. But then, after that first purchase, they just hear the sound of their marketing engine winding down.
If this is the case for you, your acquisition costs — whether SEO, PPC, or other channels — all go towards this one transaction, rather than being spread out over multiple ones. This obviously this gives you a lower ROI on your acquisition marketing investment.
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SEO and UX are both vital to ensuring your site ranks and converts. Despite this, many sites make big mistakes with both SEO and UX that can have negative effects
A website can significantly boost a company’s popularity, bring new clients, and improve its ROI. At the same time, a low-quality website can cause the company to lose out on those aspects. The Plerdy team has prepared an overview of popular SEO and UX mistakes that can repel customers and have a knock-on effect in terms of revenue, as well as rankings.
SEO mistakes
Quality website optimization is one of the most important elements of content-marketing, With its potential to attract new users to the site and eventually level up the business, SEO remains in the spotlight of marketing professionals’ attention.
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Upskilling has become a vital part of keeping your team productive
With the elimination of some jobs and the rapid changes happening in others, upskilling has become a vital part of keeping your team productive. It helps to keep your team members engaged, improve their skills and serve customers better.
Having said that, it’s easy to go wrong while planning to upskill your team. There’s so much information out there that it can get confusing really fast.
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So, how do you upskill your team to ensure you get the huge benefits and positive returns on your investments?
In this blog post, I’m going to share 6 important tips you need…
UX and site usability are two important Google ranking factors that help make content relevant.
To help users find answers to their questions in an easier and faster manner, Google promotes websites that offer an impressive user experience (UX).
UX and site usability are two important Google ranking factors that help make content relevant.
Backlinks have long been the number ranking factor but with the rise of artificial intelligence and Google’s RankBrain, a better UX is gaining ground and fast. It helps people to stay on your site longer and find what they are looking for.
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Good UX decreases bounce rate while improving time on site and conversions. All…
