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The cultural digital transformation we experience every day highlights the importance of continuous learning in all aspects of business and marketing. How can you leverage training and skills development planning to achieve your goals this year?

The landscape of today’s workplace isn’t what it was twenty years ago. Today’s environment is both fast-paced and competitive, which makes it all the more important that employers find a way to keep employees energized - often with an employee training and skills development plan. This changing nature of work requires additional training strategies focused on enhancing learning agility, transferability of skills and opportunities to explore adjacent, in-demand skills. Digital transformation is an area of skills development that demands attention. Companies need to improve the effectiveness of their online communications now that digital channels are one of the main techniques customers use for selecting and buying products and services. Helping your employees acquire new skills and knowledge and…

With this much search and social media activity every minute, Content Shock will increase as a challenge for marketers in 2020

Our '60 seconds' infographic visualizes what happens in just one minute on the web. The number of Google searches, Facebook posts and WhatsApp messages sent in a mere 60 seconds is truly phenomenal! We first created this infographic a few years back and we've now updated it for 2020, showing the statistics for the past three years. The visual shows that digital media presents a huge opportunity for marketers, but that you need quality content to compete using digital marketing. You need to avoid making these 10 content marketing mistakes starting with developing a solid content marketing strategy to fuel your online marketing activities. Read more in our free guide. [si_guide_block id="85104" title="Download our Free Resource – Top 10 content marketing mistakes" description="Features a workbook format with checklists to makes…

3 key steps for fueling your performance with the latest news and information

Google Reader is long-gone as a way of keeping track of the latest developments in digital marketing. The important industry information on platform changes that we still need is out there but it is coming at us from more sources than most of us have the time to track effectively. The good news is that, with just a little planning, you can still stay on top of exactly the information that you need to fuel your own performance and also give your bosses, clients, co-workers and followers great reasons to be glad that they have you around. Gathering business information is a full-time job for me; I publish a newsletter, Who's Blogging What, that highlights important blog posts for 20,000 subscribers working in social media and online marketing. Given this, Dave Chaffey of Smart Insights thought it would be useful…

The thinking behind our new summary of the latest, most critical developments in digital marketing

You'll know that Digital marketing develops fast. Really fast. So, it can be really difficult keeping up-to-date on the latest developments from the marketing platforms like Google and the social networks. Businesses and marketers who are agile can take advantage of testing the latest tools, techniques and insights to get an edge on their more laggardly competitors. Given the rate of change, when we launched Smart Insights, one of our key aims was to help advise marketers on the digital marketing techniques that are most relevant to their personal and business success or, if you prefer, to help prevent you drowning in content. Some updates are critical and will massively affect marketing outcomes, others are interesting to know but unlikely to greatly affect your…