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There are winners and losers from the recent fintech marketing shakeup in the financial services sector. The key is putting your customers first as we delve into the latest trends and innovations in the finance landscape

Financial Services marketers are working amidst an era of digital disruption. Those based in traditional financial services businesses are witnessing rapid digital change, whilst new digital startup marketers are looking for fast growth and shaking up the marketplace. On both sides of the spectrum, it is agreed that financial services martech and fintech marketing unlock great opportunities to get closer to customers when done well. Smart Insights helps marketers and managers in a range of financial services businesses. We have dedicated startup and SME marketing tools and templates, plus full-team integrated marketing training for large global corporations. One marketing principle that rings true for all financial services marketing activities is ensuring a keen focus on the…

Pharma blockchain technology is a decentralized and distributed pharmaceutical and healthcare ledger system, where transactions are permanently recorded

Across the world, many people relate the word "blockchain" with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in different supply chains, including pharma blockchain. In simple language, pharma blockchain technology is a decentralized and distributed ledger system, where different transactions are permanently recorded. According to Deloitte, blockchain is a shared and unchallengeable record of peer-to-peer transaction blocks that are stored in a digital ledger. [si_monthly_campaign_blog_cta_banner id=155084] As there is no central authority in the system, all the records and transactions are being stored and shared across all network participants. In addition to this, Blockchain uses the data structure in order to ease the way we make transactions. Apart from the healthcare industry, blockchain technology helps many other industries, including e-commerce, education and manufacturing, allowing companies to keep a permanent…

Ever since cryptocurrency's arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene.  

Cryptocurrency’s impact on the world is undeniable. Ever since its arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene.   Its approach to money handling differs so drastically from the traditional system that many see its solutions as the future of currency.  

What Sets Cryptos Apart?

How does crypto differ from the fiat money we use today?   For one, it forgoes any kind of third-party, authoritative interference. The transaction process is peer-to-peer, meaning that only the sender and receiver are involved. It is essentially a decentralized network, i.e., there isn’t one data hub or authority overseeing every transfer, but instead, the power is distributed to all users of the network.…

Security of data in an era when everything is connected via the internet is an increasingly worrying concern

For a business, data is one of the most valuable resources in the world. So, protecting their data against thefts and breaches is a great challenge for organizations of all sizes and domains. Believe it or not, the effectiveness of your data security measures can either make you or break you. Especially if you are an e-commerce business, instances and intensity of data breaches can be unbearable and irrecoverable for your growth. [si_guide_block id="37500" title="Download our Premium Resource – Managing customer data to improve marketing ROI" description="In this guide, we will explain the key aspects of understanding your data and improving how it is managed and used via a step-by-step plan which can be used in its entirety, or as individual delivery points to complement your own Data Management activity."/] Security of data in an era when…

Blockchain technology is gaining momentum in the market and hugely impacting on the manufacturing industry

Currently, the world is highly fascinated with terms such as cryptocurrency, bitcoin and blockchain technology. The reason for this is simple - people are getting are really benefitting from them, especially blockchain. When it comes to blockchain, the technology has largely evolved, bringing with it even more benefits. In this blog, we will cover the initial phase of blockchain technology, its evolution and how it can benefit the manufacturing industry. [si_guide_block id="87688" title="Download our Premium Resource – Marketing technology selection guide" description="Where do you start when deciding on the best types of services to use? There’s a challenge with the sheer number of tools which vary enormously in cost and quality and new challenger tools can sometimes do a better job than the established tools.This guide will help you harness the power of the available digital tools."/] Let us…

Where is the digital advertising industry today?

When the digital advertising industry broke out, many digital marketers used to rave about the fact that it’s much more transparent and traceable than traditional forms of advertising, such as radio and TV. Today, the digital advertising world makes up almost half of the advertising industry and is faced with some challenges, of which, transparency and traceability seem, ironically, to be holes in the system manifesting in issues like ‘ad fraud’ for instance. The estimated cost of fraud in digital advertising in 2018 is around $19 billion and that figure is expected to grow by over 230% by 2022 to hit $44 billion (statista), according to the current variables. Much of the losses come from ‘non-human traffic’ or what’s known as ‘bot traffic’ but there are also other types of waste like ad-blocking software. Fraud losses will amount to 22% of video spending, according to…

What Blockchain is and how it will affect the future of digital marketing and customer data privacy

What is Blockchain?

Blockchain technology has been in the news for the past few years. Almost everybody in the corporate world has heard of it, one way or other. However, only a few know what exactly this buzzword is all about.

In this world of cyber-crime and data theft, no one wants to compromise on data security. It is of utmost importance. Blockchain was originally developed for secure transfer of value, from one person to another without the need of an intermediary like a bank. It is a network of distributed databases in which the data is encrypted via cryptography and provides an easy way to send, receive, record data, and trade digital currencies.

One of the best things about Blockchain is that it is decentralized. It…

Blockchain has revolutionary applications in marketing and will be good news for both publishers and advertisers

Blockchain has been a hot topic in the tech world ever since Bitcoins emerged from obscurity to become the obsession of nerds the world over around 2013. Marketers love finding shiny new technologies to distract them from their day jobs and have enjoyed hopping on bandwagons to prove their down with the latest trends ever since some bright spark realized that newfangled printing press things could be used to churn out flyers to promote the latest in powdered wigs and ruffs. But whilst marketers have been all over other trends, such as the growth of Snapchat or Live video, like a rash, they've yet to properly 'get' what the blockchain can actually do for them. I think this is in large part down to two key reasons: Blockchain is the result of mind-bogglingly clever cryptography and thus…

No one trusts online ads anymore. Will blockchain change all that?

As the digital advertising landscape grows increasingly complex and fragmented, publishers are facing rising economic pressures. Meanwhile, users are concerned about privacy, security and the overall online experience. They lack control over the tracking and collection of their data, and often find their online experience degraded. The problem is simple: consumers have grown weary of an ad environment that has gone too far, while publishers fight to remain economically viable.

At the heart of all these problems, the lack of trust is poisoning the entire advertising ecosystem. Every time there’s a misguiding click, a mis-selling offer, an intrusive pop-up or ‘sponsored articles’ that aren’t really articles… trust goes further south. Click by click, day by day. In addition, when taking into account advertiser problems such as fake ad impressions or fake social…