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Cryptocurrencies

Ever since cryptocurrency's arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene.  

Cryptocurrency’s impact on the world is undeniable. Ever since its arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene.   Its approach to money handling differs so drastically from the traditional system that many see its solutions as the future of currency.  

What Sets Cryptos Apart?

How does crypto differ from the fiat money we use today?   For one, it forgoes any kind of third-party, authoritative interference. The transaction process is peer-to-peer, meaning that only the sender and receiver are involved. It is essentially a decentralized network, i.e., there isn’t one data hub or authority overseeing every transfer, but instead, the power is distributed to all users of the network.…

Marketing specialists should know how to promote cryptocurrency brands in the periods of high volatility and investor uncertainty

The cryptocurrency market has been volatile from the very beginning, but the last couple of years have been a particularly wild ride for millions of investors around the world. Many have made millions on the big upswings, and yet many have lost large and small investments in the bursting bubbles and sudden market downturns.  Still, marketing specialists should know how to promote cryptocurrency brands in the periods of high volatility and investor uncertainty. To understand how to do it, we should determine the factors that influence the price of digital currency and ways to use them to our advantage. [si_guide_block id="81859" title="Download our Free Resource – 10 digital marketing megatrends 2019" description="This free guide for all members shows how your business can get an edge by reviewing 5 key types of marketing trends and specific…

Blockchain technology is a decentralized and distributed ledger system, where different transactions are permanently recorded

Across the world, many people relate the word "blockchain" with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in different supply chains, including the healthcare industry. In simple language, blockchain technology is a decentralized and distributed ledger system, where different transactions are permanently recorded. According to Deloitte, blockchain is a shared and unchallengeable record of peer-to-peer transaction blocks that are stored in a digital ledger. As there is no central authority in the system, all the records and transactions are being stored and shared across all network participants. In addition to this, Blockchain uses the data structure in order to ease the way we make transactions. Apart from the healthcare industry, blockchain technology helps many other industries,…

Blockchain technology is gaining momentum in the market and hugely impacting on the manufacturing industry

Currently, the world is highly fascinated with terms such as cryptocurrency, bitcoin and blockchain technology. The reason for this is simple - people are getting are really benefitting from them, especially blockchain. When it comes to blockchain, the technology has largely evolved, bringing with it even more benefits. In this blog, we will cover the initial phase of blockchain technology, its evolution and how it can benefit the manufacturing industry. [si_guide_block id="87688" title="Download our Premium Resource – Marketing technology selection guide" description="Where do you start when deciding on the best types of services to use? There’s a challenge with the sheer number of tools which vary enormously in cost and quality and new challenger tools can sometimes do a better job than the established tools.This guide will help you harness the power of the available digital tools."/] Let us…

Blockchain has revolutionary applications in marketing and will be good news for both publishers and advertisers

Blockchain has been a hot topic in the tech world ever since Bitcoins emerged from obscurity to become the obsession of nerds the world over around 2013. Marketers love finding shiny new technologies to distract them from their day jobs and have enjoyed hopping on bandwagons to prove their down with the latest trends ever since some bright spark realized that newfangled printing press things could be used to churn out flyers to promote the latest in powdered wigs and ruffs. But whilst marketers have been all over other trends, such as the growth of Snapchat or Live video, like a rash, they've yet to properly 'get' what the blockchain can actually do for them. I think this is in large part down to two key reasons: Blockchain is the result of mind-bogglingly clever cryptography and thus…