Our new Marketing Masterclass series with Dr. Dave Chaffey, exclusively for Business Pro Members, kicks off on Thursday 19th May.

There are winners and losers from the recent fintech marketing shakeup in the financial services sector. The key is putting your customers first as we delve into the latest trends and innovations in the finance landscape

Financial Services marketers are working amidst an era of digital disruption. Those based in traditional financial services businesses are witnessing rapid digital change, whilst new digital startup marketers are looking for fast growth and shaking up the marketplace. On both sides of the spectrum, it is agreed that financial services martech and fintech marketing unlock great opportunities to get closer to customers when done well. Smart Insights helps marketers and managers in a range of financial services businesses. We have dedicated startup and SME marketing tools and templates, plus full-team integrated marketing training for large global corporations. One marketing principle that rings true for all financial services marketing activities is ensuring a keen focus on the…

As much as expanding your business globally is important, you have to make sure you conquer the local market first

Globalization has really transformed how we view our world. Globalization, whether you believe it to be good or bad, has turned the entire world into a single market that people can transact in easily, quickly and cheaply. For many, it's more profitable to run a global business than a national business. As much as expanding your business globally is important, you have to make sure you conquer the local market first. Global success is not something you just wake up to; it requires strategies, opportunism and a bit of luck too. [si_guide_block id="105177" title="Download our Free Resource – Essential guide to effective translation" description="the opportunities for improved businesses outcomes from effective translation of their digital assets are compelling, particularly with the significant growth in smartphone use worldwide."/

Reasons why companies venture…

Creating an International Retail Ecommerce Plan : Defining the Pros, Cons and 10 Steps to Start Planning

The UK & the US are very strong markets from an online trading point of view: the US is second in the world, and the UK third in the world in retail sales according to Emarketer. That’s a wonderful position to be in, but also means they are fairly saturated, with a high-level of competition from local and international competitors. One of the big opportunity areas for small/medium e-commerce businesses is therefore in international sales. While international sales are vital for UK-based pureplays like ASOS, Wiggle and Zalando and many of the big online pureplays take selling overseas hugely seriously, it’s still a relatively untapped market. For example, it’s more common for continental European retailers to focus cross-border than for UK businesses to do so. And yet, the US & UK’s…