It’s official - too much time spent on social media is bad for your mental health

Following a blog post in December 2017, in which Facebook acknowledged spending too much time on the platform could lead to negative effects on health, it has now gone one step further to demonstrate its commitment to halt the spread of neurotic D-FOMO (Digital Fear of Missing Out). In conjunction with mental health experts and organizations, Facebook and Instagram have introduced tools that restrict the amount of time people spend on apps. Users can monitor just how long they've spent scrolling and swiping away the hours, set a reminder for when they've reached their allocated time, and limit notifications. The tools can be accessed via the settings page on either app by tapping "Your Activity" on Instagram or "Your Time on Facebook" on Facebook. However, some say the gesture simply doesn't go far enough. "It’s not going to really…

Chart of the day: 92% of NGO's have a Facebook page with only 39% have an Instagram profile.

According to new research recently published by Tech Report - Facebook is the most popular social media channel for global NGOs with 92% having a facebook page. Instagram, which was taken over by Facebook in 2012, only has 39% of NGOs creating a profile account.

How global NGOs use Social Media

Considering the nature of charities, it is important that their message is clearly portrayed, with many using visual content to provoke emotions and persuade their audience to donate, volunteer or spread awareness of global issues. This is why it is surprising that NGOs favour Twitter (72%) over Instagram (39%). Other social platforms that aren't utilized by many NGOs include Google+ (28%) and Whatsapp (16%).

NGOs Social Media usage continent breakdown

A more in-depth look at…

Social Media Essentials: Facebook hit a new milestone, Instagram lets you reply live streams and Messenger just got more fun

Firstly, Happy Social Media Day! This day, launched by Mashable eight years ago to recognize and celebrate social media’s impact on global communication. The way social networks impact our personal and professional lives is far greater than many would have anticipated. Each week there are new updates and developments in social media, opening up new opportunities for businesses. To celebrate all things social, here are 6 updates we saw happen this week that could help inform your social media strategy and help keep you up-to-date with what's happened in the world of social media.

1. Facebook community-building tools

Facebook has rolled out some great new tools for group admins that will help them manage their groups more effectively. The aim of rolling out theses changes are to help group admins…

Social Media Essentials

Welcome to our weekly summary of what's happened in social media this week. We highlight the top stories to help you stay up to date with social media, here is what caught our attention this week.

Spotlight story: Twitter has a new look

The most talked about change in social media this week has been Twitter's new look. As many have already seen Twitter has redesigned their layout, introduced some new features and updated old ones. You will now see a rounded profile photo, more intuitive icons, a new side navigation menu and articles and websites opening in Safari’s viewer. So make sure you adapt your profile photo to fit in the new circle shape. It is clear Twitter have listened to their user's feedback and made changes according to this. Even though Twitter received some backlash from this update its good to see a social media platform adapting to their user's needs. Read our full…

Snapchat and Instagram battle over the future of online video sharing - marketers need to utilise the platform most relevant to their audience.

Marketers aiming to attract a millennial audience need to implement and actively engage with social media messaging apps to reach this active yet time-poor target audience. Millennials are those aged between 18 and 35 who have grown up as digital natives where they access technology at the touch of a button. Their time-poor nature means visual communications and particularly video is the format that can capture their attention quickly and effectively.

Video as a Marketing Tool

Video has become the single most important online format. According to Cisco it is predicted to account for 80% of all global consumer internet traffic in 2019. As a result, marketers have to constantly look at ways at integrating video into their social media marketing mix to keep up with the pace of…

Social media strategy and planning essentials

This is part 9 of my Smart Insights 12 part social media series. In the last part we looked at reporting for social media; in this blog, I discuss what tools you can use to help plan and manage your social campaigns. Please note that this list isn’t exhaustive. There’s a wide range of tools available, and each person I know uses a different mix depending on business needs. This blog aims to show you the types of tool you need to evaluate; you should then do your own research to find out what gives you're the functionality you need.

Measurement tools

Let’s start by getting the fundamentals put in place. To do social media intelligently, you need to underpin your planning and decision making with accurate data.

Google Analytics campaign tracking

My first port of call is always web analytics + URL campaign tracking. I’m going to…
In its latest update to investors Twitter reported poor user growth now with a total of 313 million monthly active users, the social network added only 3 million users in the past three months and added a total of 11 million new users since the first quarter of 2015. This chart clearly shows how the growth rate of Twitter is lagging behind that of its  competitors. Instagram recently passing the 500 million user mark while WhatsApp and most definitely Facebook are way ahead in terms of user growth. Data: Company reports; China Internet Watch (compiled by Statista) Source: www.statista.com  ComScore research has also shown that Facebook dominates both social media by audience and engagement, with 63% of the 18-34 age gap audience accessing the app on a monthly basis and 15 days on average per month that the app has been accessed. Both the ComScore…

Cadbury smashed its campaign targets and enhanced engagement by betting half its digital budget on Snapchat

With pressure on ad budgets, deciding where to spend your marketing dollars is as tricky as ever. When it comes to FMCG brands, TV is still often seen as the safe bet, the 'no one gets fired for buying IBM' option. But primetime TV slots are expensive and harder to quantify in terms of value when there are only ratings measures without direct measures of response via engagement or clickthrough rate or conversions as available for online marketing. For this reason and to reach audiences who are online, many businesses who convert their customers online (eCommerce, SaaS, news sites, gaming etc.) have moved the majority of their ad budgets to digital formats in recent years. It's easy to see why. You can track links, measure traffic, work out the conversion rate and thus establish what…

Periscope proves persistently more popular than Meerkat according to iOS rankings

Live-steaming has created a whole new type of social app, which has already started to have a major impact on how people are using social. Facebook has even sought to co-opt the trend by introducing it's own live streaming feature. Brands have plenty to gain from live streaming; whether it's streaming a conference, a new technology launch or a behind the scenes video. When considering which live streaming app you should use when starting out with live streaming, the market has a clear answer for you- Periscope. It has been at the top of iOS ranking among social apps since it launched last year, and has pulled far ahead of it's rival Meerkat. Source: Atlas Data Source: Apple iOS app store rankings Date: July 2016 …

The latest figures comparing the popularity of social sign-in on different platforms

Social sign-on continues to evolve. The latest reports from social sign-in platforms Gigya and Janrain show that Facebook continues to dominate social sign-in but is plateauing, whilst Google plus is starting to pull out of its long-term downward trend. The other players maintain their smaller shares of the market. Facebook dominates social sign on when it comes to mobile applications, but the picture is more diverse when it comes for media/publishing websites. For more information on latest social sign on figures see the latest report from Gigya.

Original post - February 2013: Google+ introduces Social Sign-In

I've explained before why I see social sign-on as a significant…

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