Low confidence in tech companies stopping political influence, LinkedIn testing Stories, Facebook bans coronavirus ads, Pinterest launches Lite app globally, Facebook sues for data misuse

This week has brought with it a lot of social media news, including the fact that most Americans don't trust tech companies like Facebook to stop misuse of platforms in the run-up to the US presidential election. In other social media news, LinkedIn has announced that it is currently testing its own version of Stories. Facebook has made the decision to ban adverts on the platform that seek to profit from coronavirus. Pinterest has launched the Lite version of its app globally and Facebook has lodged a new lawsuit for misuse of data. We've got all the details in this week's news roundup:

Lack of trust in tech companies being able to stop political manipulation

Almost three-quarters…

Every social media platform is different, which means there are different rules you should keep in mind when creating social media posts

When it comes to social media marketing, it is important to be aware of the differences between the main platforms. Each social media platform - Facebook, Twitter and Instagram - has certain traits that make it unique. This means that on each of them, there are different winning approaches to use when it comes to writing posts. According to a social media content study that looked at more than 100 million posts by Socialinsider and Planable, writing the best content depends on the specific traits of the platform. While it may be quite easy to post the same content on all of these three platforms - especially if you're short on time - you need to remember that each of them is different. This means that the…

It’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand

The past decade’s explosion in social media marketing has made it more important than ever to know how to effectively deploy a limited paid social budget. With so many social media platforms around, many small- and medium-sized businesses are focusing on cultivating a strong presence on one platform. It’s a good way for a business to avoid spreading its social budget too thin - but it does require choosing the right platform. The truth is that it’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand. It takes some research, vision, data-crunching and possibly a little soul searching about what your business is here to accomplish. If that sounds like a tall order, don’t worry. We’ll help you break it…

Chart of the Week: 57% of people in the UK spend most of their time on social media or messenger apps, but Facebook is no longer the favourite app.

Facebook is no longer as indispensable as it once was, with an increasing number of people saying it is the app they most consider quitting. Throughout the last two years, it has fallen from being the most important app in the majority of markets to one that is failing to keep its audience. As well as people getting rid of their accounts as part of a digital detox, younger audiences are turning to new social media platforms rather than Facebook. Although this means more people opting for Facebook-owned apps like Instagram and WhatsApp, it shows just how volatile the world of social media and apps currently is. [si_blog_banner_cta] We’ve taken a look at AudienceProject’s new app and…

Facebook's US 'Clear History' rollout could be delayed, Snapchat has added new features to Lens Studio AR, Instagram is testing a new messaging app, Facebook bans The Epoch Times from advertising, Google Assistant answering ability improvements, Facebook adds 3D photos to Android

Facebook's 'Clear History' tool has started to be rolled out but it could be delayed in the US due to a court case. Snapchat is making it easier for users to create AR experiences by adding new features to its Lens Studio AR. Instagram is testing a new type of messenger app aimed at close friends and featuring automatic updates. Facebook has banned pro-Trump The Epoch Times from advertising on the platform after it broke advertising rules. Google Assistant is now able to answer more questions, suggesting that voice search is set to become more popular. Facebook has finally rolled out 3D photos to a number of Android devices and has expanded the number…

Facebook rolling out 'Clear History' tool, Twitter blocks Chinese state-backed accounts, YouTube removing chat function, New LinkedIn Live guide, Twitter's new video ad bid and Facebook's new movie ad tools

This week has seen Facebook finally announce the rollout of its 'Clear History' tool, which will enable users to have more control over their off-site data. While it is only available in select locations, for now, the tool will soon be available to all Facebook users - but what impact will this have on advertisers? Twitter has announced that it has blocked a number of accounts that were found to be backed by the Chinese state in the wake of growing tensions between protestors and police in Hong Kong, with Facebook following suit. YouTube has announced that its chat function will no longer be available from next month, with more focus being put on public comments and YouTube stories. LinkedIn has released a new…

Pinterest's new shopping features, Twitter's drag and drop function, GDPR issues for Facebook's Like button, Twitter's Q2 growth and Facebook's streaming aspirations.

There have been a few social media updates as platforms release new features and update functionality. Pinterest has launched two new features that put more focus on online shopping rather than social media and making it easier for e-commerce brands to drive sales through the platform. Twitter looks to be testing a new drag and drop feature that will make ordering images within a tweet much easier. The platform has also reported strong Q2 growth. A new ruling could mean that website owners are responsible for the data collected by the Facebook Like button under GDPR rules. Facebook has also reportedly contacted streaming services about making their services available through a new device. Find out more about these stories with our news round up.

Pinterest…

Omnichannel is the preferred marketing method, Facebook sees app usage decline, Instagram testing new Stories notification list, Pinterest launches Mobile Ad Tools and Facebook reaches $5 billion data privacy agreement

Facebook has had a bit of a busy week, with internal research looking at its app's decline going public and the $5 billion US Justice Department fine being confirmed. On top of this, the platform has also agreed to a raft of new data privacy measures with the FTC. In other news, research has revealed that consumers from all generations prefer an omnichannel experience rather than just a traditional or purely digital approach. Instagram is reportedly testing a new type of notification list for Stories, which could be a sign that new features are on the horizon. Pinterest has also launched new features, with its latest ad tools allowing brands to create advertising campaigns on the go via mobile devices for the first time. Read…

Twitter's new reporting tool ahead of elections, LinkedIn's new 'services' feature, Facebook suing a company for selling fake 'likes', Instagram replacing travel brochures, Sri Lankan blocks social media following terrorist attacks, Snapchat seeing user recovery and Google adds fun Avengers-themed feature

This week has seen another update to Twitter, this time to help stop the spread of misinformation ahead of elections. A new reporting feature will allow users to flag incorrect information that could influence people's election decisions. LinkedIn is helping freelancers and business-owners showcase their services on their profile with a new trial feature. Facebook has launched a lawsuit against a company and individuals who have been selling fake engagement on Instagram. New research has found that more people turn to Instagram to find holiday locations than travel agents, with many people choosing destinations based on how photogenic they are. The Sri Lankan government has blocked social media while investigations into the terrorist attacks…

Instagram trailling new video trackbar, Facebook banning white nationalism on its platforms, LinkedIn's new partnership with Adobe, Twitter highlighting politician's tweets that break community standards, Facebook's clamp down on political advertisers and online video subscriptions outstripping cable customers

This week has seen most of the big social media platforms release new features or make policy changes. Facebook has banned content, searches and groups related to white nationalism and is also launching new requirements for political advertisers in a bid to make political ads more transparent. Twitter is looking into ways of flagging tweets from politicians and public figures - including President Trump - that break community standards but shouldn't be deleted as they are in the public interest. LinkedIn announced its new partnership with Adobe, which is aimed at offering better ad targeting on the platform. In simpler news, Instagram seems to be trialling a new trackbar so users can skip through videos. Other news this…