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New, free Facebook campaign tracking tool

Author's avatar By Dave Chaffey 12 Sep, 2011
Essential Essential topic

ToBeSocial tools enable you to benchmark your campaigns against competitors

Value/Importance: [rating=4]

Recommended link: ToBeTracker

Our commentary on ToBeTracker

We like this simple, free tool which enables you to visualise the growth history of fans of Facebook pages. This example shows how you can see the growth rates of campaigns once registered on the system. Data is extract direct from Facebook Insights using the Facebook API to extract data.

Note: this campaign no longer live, but is still seeing growth.

Marketing implications of this tracking tool

This is a simple tool that can help benchmark what is working for your competitors. You can browse different categories of companies or compare 3 or 4 pages - handy for presentations.

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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