ToBeSocial tools enable you to benchmark your campaigns against competitors
Recommended link: ToBeTracker
We like this simple, free tool which enables you to visualise the growth history of fans of Facebook pages. This example shows how you can see the growth rates of campaigns once registered on the system. Data is extract direct from Facebook Insights using the Facebook API to extract data.
Note: this campaign no longer live, but is still seeing growth.
Marketing implications of this tracking tool
This is a simple tool that can help benchmark what is working for your competitors. You can browse different categories of companies or compare 3 or 4 pages - handy for presentations.