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Brits love Facebook

Author's avatar By Danyl Bosomworth 20 Dec, 2012
Essential Essential topic

These stats prove it!

This video (only a few minutes long) is worth a watch, some great insight into Facebook usage.

You can see the clip on Facebook here.

Here are 10 things that I learnt

  • 1. Two thirds of Brits use Facebook
  • 2. It's popular with 1 in 5 of online minutes being spent on the site
  • 3. We average 130 friends, with 30% of all users being over 50
  • 4. 71% of users connect daily - with 67% of 18-34 year olds connecting several times per day
  • 5. 62% of users watch TV whilst on Facebook
  • 6. More 18-34 users can be reached through Facebook than through TV
  • 7. 19 million people use the mobile app, that's 62%
  • 8. 37% ask for brand recommendation via Facebook
  • 9. Where most active midday but tablet usage is higher in the evening
  • 10. 60% of users are online on an evening, 75% of young users are active on an evening

If you're looking to make the most of the potential of Facebook marketing, we have just published a guide on Smarter Facebook Marketing.

Our new guide is written by the Smart Insights Expert commentator on social media marketing, Marie Page. Marie is an active Facebook marketer. She has packed this guide with practical tips and ideas for you to use, sharing her experience of what has worked for her and her clients and what hasn’t.

Author's avatar

By Danyl Bosomworth

Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.

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