How is cart abandonment and remarketing changing in 2017?
The global cart abandonment rate for Q1 2017 was 75.6%, down 1.2% from the previous quarter, which included the Christmas shopping season.
This data is taken from more than 500 ecommerce sites and tracks abandonment rates across six key sectors.
There is plenty of variance between the sectors studied, and it's interesting to see why. For example, while fashion site experience lower than average abandonment rates, at 68.3%, abandonment in the finance sector is much higher, at 83.6%. Travel sites also experience high abandonment rates, at 81.7%.
Broadly speaking, the more complex the on-site experience and purchase process, the higher the abandonment rates. So, a fashion retailer with a simple checkout and relatively low-cost items will experience fewer drop outs than a travel site with more expensive products and longer forms to complete.
With this much social media activity every minute, Content Shock will increase as a challenge for marketers in 2017
Our '60 seconds' infographic visualises what happens in just one minute on the web. The number of Google searches, Facebook posts and WhatsApp messages sent in a mere 60 seconds is truly phenomenal! First published last year, we've now updated it for 2017, showing the statistics for the past three years.
Digital media presents a huge opportunity for marketers, but you need quality content to compete online. Read more about how to manage content marketing to overcome 'content shock' in our free managing Content Marketing in 2016 research report we published with HubSpot.
Managing Content Shock in 2017
All that content and constant bombardment with messages presents a huge issue for marketers who need to get their message heard through the storm. There's even a term for it…
Chart of the Day: Google and Facebook online ad revenue surges whilst revenue of all other providers shrink.
Healthy markets are defined by competition. Consumers have many providers to choose from, and those providers must constantly innovate to improve their service or make efficiency savings to be able to reduce their price - or else the consumers will move to a competitor which is doing so. Monopolies are terrible for consumers because they are defined by a lack of competition - hence why in most countries regulators explicitly ban companies from establishing monopolies in most sectors. But what about Duopolies? This is when a market is dominated by two large players - they still compete, but often the competition is less fierce because of the lack of other providers.
As new stats from IAB, Facebook and Google show, the digital ad market is entering duopoly territory. Google and Facebook saw very healthy rises in…
Retail Industry is set to spend a record 15 billion on digital ads this year
The retail industry spends more on digital ads than any other vertical. It outstripped automotive, travel, financial services, pharma and media this year. It is predicted to smash it's 2015 record of spending $13 billion on digital ads by $2 billion, racking up an impressive $16 billion in digital ad spend this year.
That's the good news. The even better news is that these trends are only getting started. e-marketers 2016 predictions forecast digital spending increasing still further to a massive 23 billion by 2020, as you can see from the chart below.
Separate data from CMO survey also confirms this big shift to digital. Their data shows consistent double digital rises in digital ad spend since 2012. This is showing no sign of…
Mobile, social video and messaging apps: The big trends to inform your 2017 strategy
Each year, analyst Mary Meeker, a partner at KPCB does a rather fantastic job of curating a vast range of pertinent internet marketing stats , and 2016 is no exception. Her 213 slide presentation is 'packed to the gills' with a panoply of charts, graphs and data. You can view the whole deck below:
For those without the time to browse all 213 slides, we've picked out they key points for marketers, just as we did last year, so you can stay abreast of the latest trends.
#1 Rapid Smartphone growth concentrated in emerging markets
We saw last year that mobile outstripped desktop for the first time when it came to web traffic. This year we see Smartphone use continuing its strong…
See the explosive growth of mobile in real time
Because of the massive shift towards mobile over the past few years, it's difficult to overstate it's importance to marketers. This Infographic shows how online users are spending their time and highlights the scale of the trend towards mobile. To create it we analyzed raw internet traffic statistics, to provide users with analytics to reflect average day-to-day usage trends. From the number of tweets sent from mobile devices to number of people accessing Facebook to even the number of Snapchat photos uploaded on an hourly basis. Here are some ways the stats presented here could help you:
Let’s say you are looking at the most appropriate launch pad for your product, you can use some of the crucial data that the infographic provides, such as:
Every hour 159,817 products are purchased on mobile devices from Amazon marketplace sellers
Alibaba generates 542,237 in mobile ad revenues
Social media is massively disrupting the online news industry
The era of online publishers may be coming to its end. More and more statistics are showing that people receive news from sites such as Facebook rather than going to traditional media sources. Furthermore, once people read news from social outlets, they generally discuss the stories on their on Facebook and Twitter pages rather than on the sites where the pieces originated. This means, online publishers are losing traffic as a result of social media rather than experiencing further growth.
Since Facebook announced its new “Instant Articles” feature, which allows anyone to publish articles almost automatically, the threat is becoming even more real. After all, if anyone can produce content with automatic access to a built-in audience as well as conversational tools, why would anyone ever need authentic online news sources?
This is the dilemma the industry is currently facing--and the signs are…
Late 2016 the tipping point will be reached, as digital spend outstrips TV advertising for the first time
If the forecasts based on current data from emarketer are correct, the US is about to spend more on digital ads that it does on to TV for the first time ever. This is the culmination of years of growth in digital advertising, but has been given a massive boost by the explosion of mobile ads over the last couple of years. From virtually nothing a few years ago, mobile advertising is in a renaissance. Now that over 50% of internet users are on mobile devices, it makes sense for budgets to be shifted to digital spending.
The data in this chart also points to other mega-trends, such as increased online video steaming rather than cable TV viewing, as well as increased time spent on social networking sites. These all combine to mean we…
These stats will put you in the festive spirit
Did you know Boxing Day was the biggest day of the year for online shopping traffic? Or that dating websites get 350% more than their normal traffic on Christmas Day?
Well now you do! Check out these Christmas themed infographic for more fascinating Christmas stats.
Thanks to Surgery & Redcow for creating this infographic…
New broadband statistics showing uptake increasing dramatically around the world to give opportunities for richer digital experiences
Digital Marketing advances with the increasing provision of digital technologies for consumers. The better the digital technologies, the more opportunities for marketers to utilise them. Broadband is a key enabling technology for advanced in digital experiences, especially since providing compelling digital experiences requires high-quality videos and images which need high bandwidth broadband connections.
We like to keep digital marketers up to date with all the trends that will affect their discipline, and the state of broadband adoption around the world and amongst your audience in particular is an important trend for digital marketers. Uptake is increasing rapidly around the world, as is the shift to mobile. It took 125 years for the world to have one billion people with phone lines, but it only took 5 years for there to be 1 billion mobile broadband subscribers.