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What happens online in 60 seconds?

Author's avatar By Dave Chaffey 01 Jun, 2020
Advanced Advanced topic

With this much search and social media activity every minute, Content Shock will increase as a challenge for marketers in 2020

Our '60 seconds' infographic visualizes what happens in just one minute on the web. The number of Google searches, Facebook posts and WhatsApp messages sent in a mere 60 seconds is truly phenomenal! We first created this infographic a few years back and we've now updated it for 2020, showing the statistics for the past three years.

The visual shows that digital media presents a huge opportunity for marketers, but that you need quality content to compete using digital marketing. You need to avoid making these 10 content marketing mistakes starting with developing a solid content marketing strategy to fuel your online marketing activities. Read more in our free guide.

What happens in 60 seconds online

Managing Content Shock in 2020

All that content and constant bombardment with messages presents an equally huge challenge for marketers who need to get their message heard through the storm. There's even a term for it - Content Shock - coined by Mark Schaefer who believes that:

This upward trend of content consumption is not sustainable because every human has a physiological, inviolable limit to the amount of content they can consume. I believe as marketers, we have been lulled into a false sense of security thinking that this consumption trend will continue to rise without end. That is simply not possible.

Research by Moz and Buzzsumo shows that the majority of content marketing has limited impact with 75% of blog posts they analysed getting fewer than 10 social shares and zero links from other domains. It also presents an issue for marketers who are researching best practice in different areas, as often there are so many different messages it is hard to know where to begin. Smart Insights can help here by keeping you up to date with the need to know platform changes in our and analysing and digesting all the latest best practices for countering 'Content Shock'.

The sheer volume of content also presents an issue for marketers who are researching best practice and latest developments for different digital marketing channels since there is so much advice it is difficult to know which to believe or know the original source of insights.

Smart Insights can help here by keeping you up to date with the need to know platform changes  in our and analysing and digesting all the latest marketing advice. For example, each month we have our summary of  What's Hot in Digital Marketing summary available to all members and our regularly updated Digital media cheat sheet to keep premium members up-to-date on the latest changes on the main digital marketing platforms like Facebook, Google, LinkedIn and Twitter.

Sources - What happens in one minute online?

Here are the resources we used to compile the infographic.

In previous versions of the infographic we found the best sources were direct from the platforms like Facebook, Google and Twitter. Now they don't like to brag about their size and scale to show their dominance so we can no longer report on the number of posts per minute on Facebook or Insta. So, instead we have selected benchmarking data which gives a comparison - see the full report for variation by industry sector.

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Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site,, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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