‘A trusted referral influences people more than the best broadcast message’ - Mark Zuckerberg

Influencer marketing has heavily been under the spotlight in the past couple of years, with the rise of social media usage by millennials trying to promote brand and products that they seem to believe it.

Since influencer marketing is a fairly new domain of digital marketing, questions around its regulation, monitoring and revenue stream always come up as topics of debate. Perhaps, it's not immediately as clear as the other areas of digital marketing, in terms of how influencers make money or whether they should be making money at all.

[si_guide_block id="27934" title="Influencer Outreach Guide" description="Engaging influencers is now a key marketing tactic to expand your reach and awareness through integrating with your content marketing, social media and SEO activities.This practical guide shows you how to use tools to…

Between 2015 and now, Google searches for "influencer marketing" have increased by more than 80%

2018 has definitely been the year of the influencer. In a world where consumers turn a blind eye to traditional marketing content, influencer marketing helps to break the ice. Organic influencer content helps to get brand messages across to consumers better than ever. Consider product reviews from influencers, for instance. 67% of marketers have found such content to be very effective in influencing the purchase decisions of consumers. Quite frankly, that impressive number shouldn’t come as a surprise. 60% of consumers have found blog reviews and social media posts useful when shopping in a store. So, it makes sense to invest in influencer marketing and reap its benefits for the growth of…

View the best example influencer marketing campaigns

Influencer marketing is one of the biggest buzzwords of the decade in digital marketing. It can work for most any type of business, but retail businesses arguably see the biggest potential – it’s pretty much word of mouth on steroids. In this blog post, I’m going to show you how to use social influencers to promote your retail business.

Social influencers types: how to find the right social influencers to collaborate with

There are many different types of social influencers and they can be categorized in a number of ways. For example, one popular form of categorizing influences is by their audience’s size: Micro-influencers: influencers with smaller audiences, usually under 100k followers on social media. They are cheaper to get, but that’s not the biggest advantage; rather, it’s the fact that you’ll reach a much more target audience. On the downside, they have a smaller audience so you…

In the past couple of years, the popularity of influencer marketing has seen a meteoric rise

You can expect this trend to continue. In fact, in a study by Tomoson, influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search, and email marketing. 59% of marketers plan to increase their influencer marketing budgets over the next 12 months. But even as influencer marketing enters the mainstream, and more businesses see it as an essential part of their marketing strategy, marketers now have a new challenge ahead of them. Like any other marketing activity, significant money and resources go into the execution of an influencer program. So it shouldn’t come as a surprise that marketers are now closely looking at the performance of their influencer marketing campaigns to make sure…

Advantages and drawbacks of different influencer marketing solutions.

Did you know that searches for the term “influencer marketing” increased almost by 200% between 2016 and 2017? And, by just the fifth month of 2018, the average monthly searches have already increased by another 60% compared to 2017. This clearly indicates how influencer marketing has been growing over the past couple of years. And it definitely doesn’t show any signs of stopping. By 2020, the global spend on influencer marketing is expected to be anywhere between $5 and $10 billion. The growing popularity and success of influencer marketing have encouraged many marketers to focus more on it. 85% of marketers are using it, and 90% of them have…
Are you looking for a more efficient way of promoting your business online and reaching your target audience in a meaningful way? In my latest Quick Win for Smart Insights, I teach you everything you need to know about working with micro-influencers, including create an influencer marketing strategy and tips for finding the right influencers for your campaigns. If you’re interested in learning more about how to create a micro-influencer marketing strategy, check out the Quick Win here.  You’ll get to learn: Why micro-influencers can be more effective that hugely popular influencers How to set up goals for your influencer marketing campaign and establish the right KPIs to help you measure your results How to build a plan for your campaign from start to finish What to look for in a micro-influencer and how to determine whether they are relevant to your campaign How to reach out to…

The field of Influencer Marketing has grown by a whopping 198% in 2017! 

‘Influencer’ seems to be a recurrent buzzword in brand marketing, to raise brand awareness and increase engagement with specific segments of the user base. Many companies, albeit SMEs or large corporations, have become increasingly interested in utilising both micro and macro influencers, to establish effective influencer relations and in turn, run successful brand engagement campaigns for their audiences. As Adweek states, influencer marketing has expanded exponentially over the past two years, where the industry has gone from being just a rising marketing tactic to an essential part of most marketing budgets in 2018. In fact, according to State of Influencer Marketing Report 2018 by klear, Influencer Marketing, as a field, grew by a whopping 198% in 2017! 

Increased budget allocations

According to another report on Influencer Marketing by …

Social networks have evolved to give birth to a revolutionary form of marketing called influencer marketing

The savvy advertiser will tell you that now, social media is the best avenue to reach a market whose decision-making process is influenced by what trends within their social circles online. [si_guide_block id="82119" title="Download FREE Resource – 10 common social media marketing mistakes guide" description="Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience."/]

Why social networks?

As technology advanced, more people used social networks for business functions especially, focusing on consumer recommendations found on social media which were used to guide companies on the development of their products and marketing strategies. Additionally, the use of the power of social networks to learn and influence consumer behavior for brand development proved to be more efficient than traditional forms of advertising. Here are some…

How to reach out and impress potential influencers for your brand

People who have the power to open up the doors of professional opportunities for you are the busiest people. Before they have their first cup of coffee, hundreds of email requests have already started pouring into their inbox. Even if you don’t receive 1,000 emails a day like some of those busy bees, I bet you’re also dealing with the flood of information and to-do’s you have to take care of on a daily basis. In fact, the number of business emails sent and received per user per day totaled 120 emails per day in 2017, according to a report by the Radicati Group Inc. Now, what does this mean for you? It’s not an easy task to stand out and make an impression amongst all of the buzz. However,…

Three guiding principles of effective influencer marketing

The concept of influencer marketing is not new and has in fact existed for many decades. For years brands have worked with celebrities and other influential figures to leverage their popularity to positively impact their products and services, however, despite its long history, the rise of digital and social media has propelled influencer marketing into the consciousness of more marketing leaders than ever before. Fuelled by lower barriers to entry and access to a plethora of opinion leaders across a huge range of sectors and interests, the concept of influencer marketing has become a prominent device in the modern marketing toolkit: trends.embed.renderExploreWidget("TIMESERIES", {"comparisonItem":[{"keyword":"influencer marketing","geo":"GB","time":"today 5-y"}],"category":0,"property":""}, {"exploreQuery":"date=today%205-y&geo=GB&q=influencer%20marketing","guestPath":"https://trends.google.com:443/trends/embed/"});

2018: the year of the influencer?

Many commentators have illustrated that 2017 proved just how popular influencer marketing has become, leading some to suggest that 2018 may be the year of the influencer.…

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Online PR?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments