Includes templates, ready-to-use strategy documents, step-by-step guides and resources that will help you create optimized strategies that deliver HUGE results.
- Marketing Technology
About this guide
The guide starts by covering management techniques to assess the importance of tech trends by looking at:
- Scenario Planning
- Impact Probability Matrix
- Gartner’s Hype Cycles
The technologies covered in the guide are:
- Virtual Reality
- 360 Video
- Augmented Reality
- Internet of Things
About the guide
The guide aims to help businesses of all sizes embrace Machine Learning to benefit marketing efforts. All businesses can use widely available technology to improve their marketing. The guide explains why, how with an actionable and practical approach.
What’s inside the guide?
The guide is structured into the following sections:
- Artificial Intelligence Applications for Marketing
- Machine learning for Predictive Analytics
- The business potential of applying machine learning to predictive data analytics
- The fundamental Principles of machine learning
- Common mistakes when using machine learning
- Planning an Artificial Intelligence or Machine Learning Project
- Case Study: Propensity modelling of Smart Insights’ leads
- Machine Learning & AI across the customer lifecycle – Applying RACE to machine learning techniques
As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. These online services also help us compete by enabling our businesses to communicate with our audiences with automated, relevant real-time communications integrated across desktop and mobile and digital plus traditional marketing channels!
- Marketing Innovation
Structured on the RACE framework, this guide explores the latest E-commerce marketing trends looking ahead to 2017. From the latest social media, content marketing and user experience trends, we explore what E-commerce marketers need to be thinking about throughout 2017.
In this guide we examine the key trends, customer behaviours and new digital innovations which are shaping the future of the Financial Services (FS) sector. This guide has been produced to share examples of the latest trends used across the digital spectrum to improve conversions, user experience and to explore the latest digital marketing trends. You can use this sector specific guide to enable you to inform your digital strategy and keep up to date with unique trends which will shape future investments.
Our specialist marketing trends resource for the travel sector will help you keep you up to date with whats going on in the world of travel marketing, so you benchmark and keep up. The online guide is full of examples case studies and metrics to help you drive your travel marketing forward.