Marketing Technology and Innovation Toolkit

Review your use of Marketing Technology to deliver competitive advantage for your business

Move from 'Random' Acts of Technology to create a structured Martech roadmap

Marketing technology offers fantastic opportunities to grow your business using 'cloud services'. Yet with thousands of competing vendors it can be difficult to know which are the best solutions to form the 'martech stack' for your business.

To help simplify your decisions about technology and create a long-term roadmap, Smart Insights offers members a range of resources to help you review your current and future use of marketing technology. These are structured around our RACE planning framework for the customer lifecycle, so it helps you take martech decisions based on marketing and customer communications needs.

Our resources will also help you define the best marketing technology stack; the combination of different software services or tools used to run all marketing operations including customer acquisition, conversion, retention, team communications and to deliver market insight and reporting.

Learn the best combination of martech to support ALL your marketing activities

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Start improving your Marketing Technology and Innovation now with our FREE Essential Digital Marketing Tools 2017

  • Learn the 30 essential martech categories
  • Get recommendations on the top 5 solutions in each category
  • Perform a 'gap analysis' of your martech against 'best-in-class'

PLUS: as a FREE Basic Member, you'll also get these bonus resources;

  • 29 other actionable templates and guides, written by experts in digital marketing
  • Benchmark your current capability in Marketing Technology and Innovation
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 150,000 marketers
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Create a winning Marketing Technology and Innovation strategy

Our comprehensive Marketing Technology and Innovation toolkit, trusted by thousands of marketers and companies of all sizes and in over 100 countries, gives you everyting you need to create, launch and refine a winning strategy. All in one, easy to access place.

With competing technology solutions from thousands of vendors, it can be difficult to understand the options for creating a future-proofed martech stack. This toolkit offers you the opportunity to audit your martech investments through mapping the categories of marketing technology against your marketing communications requirements using the Smart Insights RACE planning framework.

The toolkit also offers recommendations on the marketing applications of cutting-edge technologies such as Artificial Intelligence, Machine Learning and Predictive Analytics. There is a lot of media hype about these, so we focus on practical applications which are relevant for businesses today including sector reviews for retail, travel and financial services.

This toolkit will support you in these essential marketing technology and innovation activities:

  • 1. Create a long-term martech roadmap
  • 2. Review options for creating ‘single view of customer’
  • 3. Assess the relevance of Artificial Intelligence applications to your business
  • 4. Evaluate Return on Marketing Technology (RoM)

Armed with our Marketing Technology and Innovation Toolkit, the world's top marketers use our unique approach to develop winning Marketing Technology and Innovation strategies.

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Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
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