This post gives a summary of a webinar by Smart Insights expert commentator Stephen Bateman of Concentric Dots.
Stephen started by showing the ongoing and increasing thirst for knowledge on content marketing, starting with this Google Trends data showing a large increase in each of the last 3 years since we have been advising on content marketing.
You can also see the growth in popularity from this infographic showing B2B Content marketing trends for 2014 that we shared earlier in the Autumn. In Stephen's talk, he reviewed the challenges of content marketing and then suggested that a more strategic approach can give better alignment with consumer needs and business aims.
You can view all 6 recordings from the Digital Marketing 2014 Summit here.
The other summary posts of the trends featuring the Slideshares are: