Save up to 50% on annual marketing training memberships

Explore our Search Engine Optimisation (SEO) Toolkit

SEO in 2014

Author's avatar By James Gurd 12 Dec, 2013
Essential Essential topic

SEO is.... alive!

In this post we're sharing this highly rated presentation to our Digital Marketing 2014 Summit from regular contributor and author of our SEO guide, James Gurd who explained how SEO has evolved and will continue to evolve.

Despite the prenouncements by some that "SEO is dead", the evidence is that it still needs to be treated proactively and the latest best practices adopted.

Key issues to consider in 2014 are:

  • Content marketing, social and integration into SEO (of course!)
  • More natural search queries prompted by Google's hummingbird and ad promotion of voice activated contextual search
  • Author influence (through Google+ profiles and authorship markup)
  • Specialist developments in technical SEO in particular for international domains
  • Reporting SEO effectiveness given the Growth of Not provided / missing keywords

not-provided-growth

This Slideshare was presented as a webinar by James Gurd, Digital Juggler at the Smart Insights Digital Marketing Priorities 2014 summit.

You can view all 6 recordings from the Digital Marketing 2014 Summit here.

The other summary posts of the trends featuring the Slideshares are:

Auhtor's avatar

By James Gurd

James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.

Recommended Blog Posts