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6 Email marketing trends for 2014

Author's avatar By Tim Watson 11 Dec, 2013
Essential Essential topic

In webinar we covered Six Trends showing techniques and examples businesses can use in 2014 to increase the value of Email marketing.

The six trends, if you want to fast forward, are:

  • Trend 1 – More Email 5
  • Trend 2 –Offline gets digital 16
  • Trend 3 – Majority mobile 21
  • Trend 4 - Video 33
  • Trend 5 – Open rate retires 37
  • Trend 6 – Intelligent inboxes 40

Email marketing trends 2014 from Smart Insights

This Slideshare was presented as a webinar by Tim Watson of Zettasphere at the Smart Insights Digital Marketing Priorities 2014 summit.

You can view all 6 recordings from the Digital Marketing 2014 Summit here.

Author's avatar

By Tim Watson

Tim is founder of email marketing consultancy Zettasphere and EOS Implementer at Traction Six. Experience includes Operations Director at Email Reaction and Marketing Director (fractional) in the US delivering a 310% revenue increase to $5m. Tim has 15 years of email marketing expertise with a heavily analytical approach to strategic choices. Connect with Tim via LinkedIn or Twitter.

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