At our recent free summit many viewers asked to share the slide and recordings, so to collect them together we have a short series of posts to point you in the right direction. These is one for each of the topics covering each of Reach, Act and Convert and Engage in the Smart Insights PRACE digital strategy framework:
The full series of posts covering all eight webcasts are:
REACH audiences using SEO, Social media and content marketing
InterACT with audiences on mobile platforms and for B2B audiences.
CONVERT visitors using persuasive design and CRO.
ENGAGE customers through content and email marketing.
You can view all recordings here.
The two webinars focusing on engaging customers and encouraging advocacy were:
Dan Bosomworth MD of First 10 discussed and gave examples of how to use content marketing to drive consumer interactions across customer RACE interactions.
Email consultant Tim Watson showed How to get more from using Email marketing including integrating list growth across channels; driving emails with behaviour; Increasing mobile consumer impact; social integration Optimisation; evaluation and metrics.
You can view all recordings here.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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